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Dafna Sheinberg

Dafna is a content writer and editor in the marketing department at Optimove. She specializes in helping brands grow and increase profitability, efficiency, and online presence. When she isn't writing or chasing after her 2-year-old, she enjoys hiking and watching French movies on Netflix.

More by Dafna Sheinberg


Look Down: The Socks Market is Going Up

Dafna Sheinberg | 09.23.2020

Lego Helps IKEA Help You

Dafna Sheinberg | 09.13.2020

Hungry for Some Tasty Burger Campaigns?

Dafna Sheinberg | 08.27.2020

The Body Shop Put to the CRM Test

Dafna Sheinberg | 08.19.2020

10 Times Brands Made Us Laugh on Social Media

Dafna Sheinberg | 08.14.2020

Facebook Ad Boycott Over: Now What?

Dafna Sheinberg | 08.13.2020

How Fit Are Gymshark’s Basic CRM Practices?

Dafna Sheinberg | 08.08.2020

American Eagle is Going Home

Dafna Sheinberg | 07.31.2020

The Most Powerful Brands on YouTube

Dafna Sheinberg | 07.30.2020

Armani, at the Edge of Technology

Dafna Sheinberg | 07.27.2020

How Crocs Became Finger-Lickin Relevant Again

Dafna Sheinberg | 07.26.2020

NEXT: Next to Take PostFunnel’s CRM Test

Dafna Sheinberg | 07.15.2020

Is It Time To ‘Sell, Sell, Sell’ Again?

Dafna Sheinberg | 08.11.2020

Can You Trust Walgreens Basic CRM Tactics?

Dafna Sheinberg | 07.08.2020

Not All Major Brands United Around Juneteenth

Dafna Sheinberg | 06.22.2020

Is Fiverr Following Best Practices for CRM?

Dafna Sheinberg | 06.22.2020

For CRM Execs, It’s Nurture Time

Dafna Sheinberg | 06.15.2020

Proudly Supporting Change

Dafna Sheinberg | 06.15.2020

Brands Put Money Where Their Posts Are

Dafna Sheinberg | 06.14.2020

Oh, The TV Spots You Cannot Miss

Dafna Sheinberg | 06.04.2020

Is Golf Only for the Rich Still?

Dafna Sheinberg | 05.25.2020

DoorDash is Embracing Change

Dafna Sheinberg | 05.26.2020

How’s Etsy Crafting Their CRM Practices?

Dafna Sheinberg | 05.20.2020

Put Some Alcohol In It

Dafna Sheinberg | 05.07.2020

Not All Brands are the Jordan Brand

Dafna Sheinberg | 05.07.2020

Patagonia: Paving Their Own Path

Dafna Sheinberg | 05.05.2020

The Future of Drones is Already Here

Dafna Sheinberg | 05.04.2020

COVID-19 Ads as Time Capsules

Dafna Sheinberg | 05.01.2020

NRF Helping Retailers Reopen Shops

Dafna Sheinberg | 04.28.2020

Skechers Shoe Sales Running High

Dafna Sheinberg | 04.27.2020

Paris Baguette: Some Food for Thought 

Dafna Sheinberg | 04.26.2020

A Tale of Two Viruses: Chipotle’s Busy Week

Dafna Sheinberg | 04.22.2020

Nike: Just Doing It During COVID-19

Dafna Sheinberg | 04.12.2020

This New Pop Up Shop Will Surprise You

Dafna Sheinberg | 04.08.2020

Quarantine Life Causes Spike in Online Gaming

Dafna Sheinberg | 03.26.2020

How Coronavirus Will Impact Ad Spend

Dafna Sheinberg | 03.25.2020

How Zara Is Helping to Prevent Covid-19

Dafna Sheinberg | 03.23.2020

AR More Important Retail Tool Than Ever

Dafna Sheinberg | 03.18.2020

The Retailer’s Race For Hand Sanitizers

Dafna Sheinberg | 03.19.2020
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