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Dafna Sheinberg

Dafna is a content writer and editor in the marketing department at Optimove. She specializes in helping brands grow and increase profitability, efficiency, and online presence. When she isn't writing or chasing after her tiny toddler, she enjoys hiking and home gardening.

More by Dafna Sheinberg


Sephora Doing its CRM Deeds

Dafna Sheinberg | 07.06.2021

Not Punkin’ Around This Time

Dafna Sheinberg | 06.22.2021

Huel is One with Its Brand Values

Dafna Sheinberg | 06.15.2021

HOKA’s Bold Approach to CRM Marketing

Dafna Sheinberg | 06.15.2021

SEPHORA is Helping Customers Feel Confident

Dafna Sheinberg | 05.23.2021

The Home Depot Getting their CRM Projects Done

Dafna Sheinberg | 05.13.2021

5 Core CRM Values Every Brand Needs to Follow

Dafna Sheinberg | 04.20.2021

Winning the Happy Customer Race

Dafna Sheinberg | 03.02.2021

The White Company: Using Timely CRM Tactics?

Dafna Sheinberg | 01.28.2021

Free Returns Are Not Really Free

Dafna Sheinberg | 01.23.2021

Now This Is Some Next-Gen Brand Transparency

Dafna Sheinberg | 01.24.2021

N Brown Group: CRM Brand(s) Analysis

Dafna Sheinberg | 01.06.2021

How Do Nando’s CRM Practices Taste?

Dafna Sheinberg | 12.31.2020

From Shipageddon To the Returnageddon

Dafna Sheinberg | 12.28.2020

Express: Expressing CRM Best Practices?

Dafna Sheinberg | 12.23.2020

The “Black Doll Test” Goes to Target

Dafna Sheinberg | 12.22.2020

£100M for Inclusion

Dafna Sheinberg | 12.22.2020

“We Will Do Better”

Dafna Sheinberg | 12.14.2020

Raining with a Chance of Delays

Dafna Sheinberg | 11.25.2020

How is Zara Shaping Customer Relationships?

Dafna Sheinberg | 11.18.2020

William Hill Winning the CRM Game?

Dafna Sheinberg | 11.05.2020

Brooks: Running Towards Smooth CRM Practices

Dafna Sheinberg | 10.21.2020

The First Non-Halloween Mask Store

Dafna Sheinberg | 10.15.2020

Shh, it’s Buy Buy Baby’s CRM Analysis

Dafna Sheinberg | 10.14.2020

The Power of Rihanna’s Savage X Fenty

Dafna Sheinberg | 10.12.2020

Hey BOPIS, Make Room for BORIS

Dafna Sheinberg | 10.12.2020

5 Secondhand Buys to Watch For

Dafna Sheinberg | 10.08.2020

Is Your Brand Period Positive?

Dafna Sheinberg | 10.06.2020

When OOH Ads Tell You To… Stay In

Dafna Sheinberg | 09.27.2020

Look Down: The Socks Market is Going Up

Dafna Sheinberg | 09.23.2020

Lego Helps IKEA Help You

Dafna Sheinberg | 09.13.2020

Hungry for Some Tasty Burger Campaigns?

Dafna Sheinberg | 08.27.2020

The Body Shop Put to the CRM Test

Dafna Sheinberg | 08.19.2020

10 Times Brands Made Us Laugh on Social Media

Dafna Sheinberg | 08.14.2020

Facebook Ad Boycott Over: Now What?

Dafna Sheinberg | 08.13.2020

How Fit Are Gymshark’s Basic CRM Practices?

Dafna Sheinberg | 08.08.2020

American Eagle is Going Home

Dafna Sheinberg | 07.31.2020

The Most Powerful Brands on YouTube

Dafna Sheinberg | 07.30.2020

Armani, at the Edge of Technology

Dafna Sheinberg | 07.27.2020

How Crocs Became Finger-Lickin Relevant Again

Dafna Sheinberg | 07.26.2020

This Fashion Influencer is Revolutionizing DTC

Dafna Sheinberg | 07.16.2020

NEXT: Next to Take PostFunnel’s CRM Test

Dafna Sheinberg | 07.15.2020

Is It Time To ‘Sell, Sell, Sell’ Again?

Dafna Sheinberg | 08.11.2020

Can You Trust Walgreens Basic CRM Tactics?

Dafna Sheinberg | 07.08.2020

Not All Major Brands United Around Juneteenth

Dafna Sheinberg | 06.22.2020

Is Fiverr Following Best Practices for CRM?

Dafna Sheinberg | 06.22.2020

For CRM Execs, It’s Nurture Time

Dafna Sheinberg | 06.15.2020

Proudly Supporting Change

Dafna Sheinberg | 06.15.2020

Brands Put Money Where Their Posts Are

Dafna Sheinberg | 06.14.2020

Oh, The TV Spots You Cannot Miss

Dafna Sheinberg | 06.04.2020

Reports Round Up: More Data, Less… Veganism?

Dafna Sheinberg | 06.03.2020

Is Golf Only for the Rich Still?

Dafna Sheinberg | 05.25.2020

DoorDash is Embracing Change

Dafna Sheinberg | 05.26.2020

How’s Etsy Crafting Their CRM Practices?

Dafna Sheinberg | 05.20.2020

Sephora Next to Add Installment Payment System

Dafna Sheinberg | 05.21.2020

Put Some Alcohol In It

Dafna Sheinberg | 05.07.2020

Not All Brands are the Jordan Brand

Dafna Sheinberg | 05.07.2020

Patagonia: Paving Their Own Path

Dafna Sheinberg | 05.05.2020

The Future of Drones is Already Here

Dafna Sheinberg | 05.04.2020

COVID-19 Ads as Time Capsules

Dafna Sheinberg | 05.01.2020

NRF Helping Retailers Reopen Shops

Dafna Sheinberg | 04.28.2020

Skechers Shoe Sales Running High

Dafna Sheinberg | 04.27.2020

Paris Baguette: Some Food for Thought 

Dafna Sheinberg | 04.26.2020

A Tale of Two Viruses: Chipotle’s Busy Week

Dafna Sheinberg | 04.22.2020

Naked Wines: Largely Unaffected by Coronavirus

Dafna Sheinberg | 04.13.2020

Nike: Just Doing It During COVID-19

Dafna Sheinberg | 04.12.2020

This New Pop Up Shop Will Surprise You

Dafna Sheinberg | 04.08.2020

Quarantine Life Causes Spike in Online Gaming

Dafna Sheinberg | 03.26.2020

How Coronavirus Will Impact Ad Spend

Dafna Sheinberg | 03.25.2020

How Zara Is Helping to Prevent Covid-19

Dafna Sheinberg | 03.23.2020

AR More Important Retail Tool Than Ever

Dafna Sheinberg | 03.18.2020

The Retailer’s Race For Hand Sanitizers

Dafna Sheinberg | 03.19.2020
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