United Colors of Benetton: Using Colorful CRM Tactics to Care for Customers?

We put the Italian fashion retailer with the signature knitwear to the CRM test

Dafna Sheinberg
December 02 2020

Branding, CRM, CRM Commandments, Personalization

Dafna is a content writer and editor in the marketing department at Optimove. She specializes in helping brands grow and increase profitability, efficiency, and online presence. When she isn't writing or chasing after her tiny toddler, she enjoys hiking and watching French movies on Netflix.