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CRM Strategy

How is Zara Shaping Customer Relationships?

We analyzed Zara's one-size fits all CRM marketing approach. And had no choice but to give them a poor score

Dafna Sheinberg
November 18 2020

Dafna Sheinberg

Dafna is a content writer and editor in the marketing department at Optimove. She specializes in helping brands grow and increase profitability, efficiency, and online presence. When she isn't writing or chasing after her tiny toddler, she enjoys hiking and watching French movies on Netflix.

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