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Scratch “Streaming”. Prepare for the “Cleaning Wars”

Lysol is starting a “hygiene consultancy”. Clorox is already there. This is actually the perfect answer to what customers are looking for RN: trust

Dafna Sheinberg
July 30 2020

Dafna Sheinberg

Dafna is a content writer and editor in the marketing department at Optimove. She specializes in helping brands grow and increase profitability, efficiency, and online presence. When she isn't writing or chasing after her 2-year-old, she enjoys hiking and watching French movies on Netflix.

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