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B2CRM News, Brand Identity, Content Marketing

Realtime Comeback: When Paddy Power Nutmegged Adidas

The sports giant called up soccer legend Kaká to lead a new unique campaign. The funny folks at Paddy Power didn't miss the chance it presented

Dafna Sheinberg
February 24 2020

Dafna Sheinberg

Dafna is a content writer and marketing copywriter. When she isn’t writing, editing, or chasing after her 2-year-old, she likes watching Netflix and having a nice glass of red wine.

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