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Realtime Comeback: When Paddy Power Nutmegged Adidas

The sports giant called up soccer legend Kaká to lead a new unique campaign. The funny folks at Paddy Power didn't miss the chance it presented

Dafna Sheinberg
February 24 2020

Dafna Sheinberg

Dafna is a content writer and editor in the marketing department at Optimove. She specializes in helping brands grow and increase profitability, efficiency, and online presence. When she isn't writing or chasing after her 2-year-old, she enjoys hiking and watching French movies on Netflix.

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