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Breaking Down Boston Beer’s Truly Hard Seltzer’s Marketing Success

All it required was carving a new niche, leveraging cultural trends, using influencers smartly, and having some luck. Easy peasy

Dafna Sheinberg
July 28 2020

Dafna Sheinberg

Dafna is a content writer and editor in the marketing department at Optimove. She specializes in helping brands grow and increase profitability, efficiency, and online presence. When she isn't writing or chasing after her 2-year-old, she enjoys hiking and watching French movies on Netflix.

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