Dafna Sheinberg
Dafna is a content writer and editor in the marketing department at Optimove. She specializes in helping brands grow and increase profitability, efficiency, and online presence. When she isn't writing or chasing after her tiny toddler, she enjoys hiking and home gardening.
More by Dafna Sheinberg
Betfair: Striving to Exhibit Customer Centricity
Dafna Sheinberg | 08.03.2021William Hill Paying Out $1M for Existing Customers
Dafna Sheinberg | 08.02.2021Here’s How Chico’s is Effortlessly Attracting (and Retaining) New Customers
Dafna Sheinberg | 07.20.2021What CRM Marketers Can Learn from 888’s Award-Winning Campaign
Dafna Sheinberg | 07.20.2021
Is Sunbasket Creating Healthy Customer Relationships?
Dafna Sheinberg | 07.14.2021
How Blue Apron is Serving CRM to Hungry Customers
Dafna Sheinberg | 07.08.2021Sephora Doing its CRM Deeds
Dafna Sheinberg | 07.06.2021Smyths Toys Making a Difference. And Customers Will Notice
Dafna Sheinberg | 07.03.2021Hooray for Holland & Barrett’s Latest CRM Initiatives
Dafna Sheinberg | 07.06.2021Bed Bath & Beyond Making Shoppers (and Employees) Feel at Home
Dafna Sheinberg | 07.04.2021Under Armour: Support Athletes = Supporting Customers
Dafna Sheinberg | 07.05.2021More Examples of How The Home Depot is Building Strong Customer Relations Post Pandemic
Dafna Sheinberg | 06.29.2021Best Buy’s Huge Commitment to Putting Community First
Dafna Sheinberg | 06.29.2021Not Punkin’ Around This Time
Dafna Sheinberg | 06.22.2021Athleta Put $2 Million To Fuel Customer Confidence
Dafna Sheinberg | 06.22.2021
Is Carter’s Pampering Customers the Right Way?
Dafna Sheinberg | 06.17.2021Huel is One with Its Brand Values
Dafna Sheinberg | 06.15.2021HOKA’s Bold Approach to CRM Marketing
Dafna Sheinberg | 06.15.2021
A Walk Through Deckers Brands Current CRM Practices
Dafna Sheinberg | 06.02.2021Iceland Foods: Treating its Existing Customers All Summer Long
Dafna Sheinberg | 05.31.2021Learn From These 10 Brands Celebrating June’s Pride Month
Dafna Sheinberg | 05.31.2021Gap is Eyeing New Customers. Will They Keep Them On Board?
Dafna Sheinberg | 05.30.2021SEPHORA is Helping Customers Feel Confident
Dafna Sheinberg | 05.23.2021It’s Gonna Be A Sweet Summer with Dairy Queen
Dafna Sheinberg | 05.24.2021How Jessica Alba is Putting You Front and Center
Dafna Sheinberg | 05.25.2021Three Ways American Eagle Outfitters (AEO) is Growing Through Its Existing Customers
Dafna Sheinberg | 05.18.2021How Banana Republic Is Increasing Footfall In 2021
Dafna Sheinberg | 05.11.2021
The Home Depot Getting their CRM Projects Done
Dafna Sheinberg | 05.13.2021Hot Off Twitter: Top Email Marketing Examples from Chipotle
Dafna Sheinberg | 05.04.2021Gap’s Brand Values Got Them Simon Biles From Nike
Dafna Sheinberg | 04.27.2021Decathlon’s New Competitive Advantage: Actually Helping Customers
Dafna Sheinberg | 04.22.20215 Core CRM Values Every Brand Needs to Follow
Dafna Sheinberg | 04.20.2021Under Armour Tackles Climate Change and Shapes the Future of Body Image
Dafna Sheinberg | 04.13.2021
Is There a Gap in Gap’s Current CRM Practices?
Dafna Sheinberg | 04.22.20213 Quick Examples of How Gap is Advancing Customer-Driven Strategies
Dafna Sheinberg | 04.05.20213 Quick CRM Boxes Carter’s is Currently Checking
Dafna Sheinberg | 04.05.2021Smyths Toys & Mattel Present: The Barbie Who Cares
Dafna Sheinberg | 04.04.2021
Morrisons: Treating Customers to Delightful CRM Practices
Dafna Sheinberg | 03.31.2021Cosnova Hires New Digital Director to Be More Customer-Centric
Dafna Sheinberg | 03.30.2021
Babbel: Using the Right Words to Win Customers Over?
Dafna Sheinberg | 03.18.2021Myanmar Factory Workers Plead for Help: Will Benetton, H&M, Inditex Continue to Listen?
Dafna Sheinberg | 03.16.2021Drive Diversity and Environmental Change Through Execs’ Pockets
Dafna Sheinberg | 03.17.2021Disney+ and Dr. Suess Putting Customer Safety First
Dafna Sheinberg | 03.14.2021Ralph Lauren Taps into Changing Customer Behavior
Dafna Sheinberg | 03.12.2021Bed Bath & Beyond Introduces: A Customer-Centric Overhaul
Dafna Sheinberg | 03.11.20213 Brands Celebrating International Women’s Day (Better than Burger King did)
Dafna Sheinberg | 03.09.2021
Can Zara and Pull&Bear Pull Inditex’s CRM Practices Up the Ladder?
Dafna Sheinberg | 03.04.2021Are the Golden Globes Golden Outside the Hollywood Bubble?
Dafna Sheinberg | 03.02.2021Winning the Happy Customer Race
Dafna Sheinberg | 03.02.2021
A Letter to Alyssa Raine: An Update On Walgreens’ Basic CRM Tactics
Dafna Sheinberg | 02.25.2021Uniqlo Beats Zara and H&M at Technology and Customer-Centricity
Dafna Sheinberg | 02.23.2021Vrbo Doubling Down on Its Relationship Marketing Efforts
Dafna Sheinberg | 02.23.2021For Kohl’s, Business as Usual in February Means Putting Diversity First
Dafna Sheinberg | 02.15.2021This Is Also Marketing: Brands Incentivize Employees to Get Vaccinated
Dafna Sheinberg | 02.15.2021
Letter to Best Buy’s marketing Execs: 8 months later, here’s your updated CRM analysis
Dafna Sheinberg | 02.10.2021
Discover if Treatwell is Treating Customers Well
Dafna Sheinberg | 02.04.2021See How Global Brands Unite to Support The COVID-19 Vaccine
Dafna Sheinberg | 02.02.2021
The White Company: Using Timely CRM Tactics?
Dafna Sheinberg | 01.28.2021Free Returns Are Not Really Free
Dafna Sheinberg | 01.23.2021Now This Is Some Next-Gen Brand Transparency
Dafna Sheinberg | 01.24.2021What Your Words About Your Chicken Say About You
Dafna Sheinberg | 01.25.2021
JD Sports: How’s the King of Trainers Treating Customers?
Dafna Sheinberg | 01.21.2021Introducing The North Face x Gucci Collab (and Pokémon GO?!)
Dafna Sheinberg | 01.18.2021
Paul Smith: Creatively Designing Customer Relationships?
Dafna Sheinberg | 01.14.2021
N Brown Group: CRM Brand(s) Analysis
Dafna Sheinberg | 01.06.2021
How Do Nando’s CRM Practices Taste?
Dafna Sheinberg | 12.31.2020From Shipageddon To the Returnageddon
Dafna Sheinberg | 12.28.2020
Express: Expressing CRM Best Practices?
Dafna Sheinberg | 12.23.2020The “Black Doll Test” Goes to Target
Dafna Sheinberg | 12.22.2020£100M for Inclusion
Dafna Sheinberg | 12.22.20208 Examples of what Diversity and Inclusion Can Mean for Brands
Dafna Sheinberg | 12.17.2020
How lululemon is Shaping Customer Relationships
Dafna Sheinberg | 12.16.2020See How These 4 Huge Brands Are Nailing Their Christmas Promotion Strategies
Dafna Sheinberg | 12.13.2020“We Will Do Better”
Dafna Sheinberg | 12.14.2020
Is Essence Pampering Customers According to CRM Best Practices?
Dafna Sheinberg | 12.09.2020People In the Streets, and UberEats: The BodyShop Cares
Dafna Sheinberg | 12.05.2020Kohl’s Making the Right Moves at the Right Time (Our Data Proves)
Dafna Sheinberg | 12.03.2020How About Staying in a Christmas Movie Come to Life?
Dafna Sheinberg | 12.02.2020
United Colors of Benetton: Using Colorful CRM Tactics to Care for Customers?
Dafna Sheinberg | 12.02.2020Morrisons VS Holland & Barrett: Who’s Treating Customers Better?
Dafna Sheinberg | 12.01.2020Big Names Among the Latest Retailers to Join the 15 Percent Pledge
Dafna Sheinberg | 11.26.2020Safer Gambling Week: The Pros, the Cons, and the Actionable
Dafna Sheinberg | 11.25.2020Raining with a Chance of Delays
Dafna Sheinberg | 11.25.2020
Is Vrbo Making Customers Feel at Home With CRM Too?
Dafna Sheinberg | 11.25.2020COVID-Vaccine and Online Casinos: What to Expect?
Dafna Sheinberg | 11.22.2020
How Walgreens is Preparing to Fight Amazon on the Health Front
Dafna Sheinberg | 11.23.2020
How is Zara Shaping Customer Relationships?
Dafna Sheinberg | 11.18.2020
Holland & Barrett: Treating Customers to Healthy Relationships?
Dafna Sheinberg | 11.11.2020
William Hill Winning the CRM Game?
Dafna Sheinberg | 11.05.2020For Smart Brands, All Access Means Something Completely Different
Dafna Sheinberg | 11.04.2020How Bed Bath & Beyond are Catching Up with the Times
Dafna Sheinberg | 10.29.2020
The North Face: Properly Facing Customer Relationships
Dafna Sheinberg | 10.29.2020
Brooks: Running Towards Smooth CRM Practices
Dafna Sheinberg | 10.21.2020The First Non-Halloween Mask Store
Dafna Sheinberg | 10.15.2020
Shh, it’s Buy Buy Baby’s CRM Analysis
Dafna Sheinberg | 10.14.2020Emily In Paris: 4 Things Marketers Can Learn, and 2 They Should Not
Dafna Sheinberg | 10.12.2020The Power of Rihanna’s Savage X Fenty
Dafna Sheinberg | 10.12.2020The Perks of Having A Store IRL: Curbside Pickups Further Picking Up
Dafna Sheinberg | 10.11.2020Hey BOPIS, Make Room for BORIS
Dafna Sheinberg | 10.12.20205 Secondhand Buys to Watch For
Dafna Sheinberg | 10.08.2020Is Your Brand Period Positive?
Dafna Sheinberg | 10.06.2020
How Fine are Total Wine’s Basic CRM Practices?
Dafna Sheinberg | 10.07.2020Subscription Running Shoes Are a Reminder to the Power of Your Existing Customers
Dafna Sheinberg | 10.03.2020Gentlemen, How About an Amazon Personal Shopper for $5?
Dafna Sheinberg | 10.02.2020The Body Shop is Riding Plastic and Cannabis All the Way to Strengthening Its Presence
Dafna Sheinberg | 10.01.2020
Iceland Foods: Treating you to CRM Best Practices?
Dafna Sheinberg | 09.30.2020When OOH Ads Tell You To… Stay In
Dafna Sheinberg | 09.27.2020Missguided Properly Guiding Consumers to Be Themselves
Dafna Sheinberg | 09.28.2020Look Down: The Socks Market is Going Up
Dafna Sheinberg | 09.23.2020
Kohl’s: Really Rewarding You, Every Single Day?
Dafna Sheinberg | 09.23.20208 Brands That Are Taking a Clear Stance on Political Issues
Dafna Sheinberg | 09.21.2020Rent the Runway. And the Exercise Bike. And the Necklace. And the Mixer…
Dafna Sheinberg | 09.17.2020
Pets at Home: Caring for CRM as They Do for Pets
Dafna Sheinberg | 09.16.2020COS, McDonald’s Launch New Sustainability Initiatives. Does it Matter Why?
Dafna Sheinberg | 09.16.2020Lego Helps IKEA Help You
Dafna Sheinberg | 09.13.2020
How Dreamy are Dream11’s Basic CRM Practices?
Dafna Sheinberg | 09.09.2020Hungry Advertisers Are Ready for Live Action and Real-Time Engagement
Dafna Sheinberg | 09.08.2020Morrisons Prime: Collab with Amazon Puts Customers First
Dafna Sheinberg | 08.31.2020
What to Expect from Target’s Basic CRM Practices
Dafna Sheinberg | 09.02.2020Hungry for Some Tasty Burger Campaigns?
Dafna Sheinberg | 08.27.2020
How Good West Elm is for Customer Relationships
Dafna Sheinberg | 08.26.2020Selfridges Missed the Target Audience. The Target Audience Missed the Point
Dafna Sheinberg | 08.24.2020Consumers are Literally Searching for (your) “Help!”
Dafna Sheinberg | 08.24.2020Brands Embrace Robots. Now They Need to Communicate it Properly
Dafna Sheinberg | 08.21.2020
Online Gaming Trends: Olympic’s Absence Still Felt
Dafna Sheinberg | 08.20.2020Sportserships: DoorDash and Heineken Playing Wisely
Dafna Sheinberg | 08.20.2020Here’s how Bed Bath & Beyond Perfectly Bundle Content with Offering
Dafna Sheinberg | 08.18.2020
The Body Shop Put to the CRM Test
Dafna Sheinberg | 08.19.202010 Times Brands Made Us Laugh on Social Media
Dafna Sheinberg | 08.14.2020Facebook Ad Boycott Over: Now What?
Dafna Sheinberg | 08.13.2020How Disney, Target, and Best Buy Amend their Offering Effectively
Dafna Sheinberg | 08.06.2020
How Fit Are Gymshark’s Basic CRM Practices?
Dafna Sheinberg | 08.08.2020Beyond Meat’s Communications are Doubling Down on the Brand’s Inherent Values
Dafna Sheinberg | 08.04.2020Ever Got a Hangover After a Night of Coca-Cola?
Dafna Sheinberg | 08.03.2020American Eagle is Going Home
Dafna Sheinberg | 07.31.2020Scratch “Streaming”. Prepare for the “Cleaning Wars”
Dafna Sheinberg | 07.30.2020
How Lowe’s is Improving their CRM Practices Post Corona
Dafna Sheinberg | 07.30.2020The Most Powerful Brands on YouTube
Dafna Sheinberg | 07.30.2020Blue Apron Beat Expectations, but the Delivery-Wars Just Begun
Dafna Sheinberg | 07.29.2020Breaking Down Boston Beer’s Truly Hard Seltzer’s Marketing Success
Dafna Sheinberg | 07.28.2020Armani, at the Edge of Technology
Dafna Sheinberg | 07.27.2020Job Hunting? Here are 10 Marketing and CRM Recruiters to Follow on LinkedIn
Dafna Sheinberg | 07.27.2020How Crocs Became Finger-Lickin Relevant Again
Dafna Sheinberg | 07.26.2020When the Click & Collect Boom Explains a 200% Growth
Dafna Sheinberg | 07.25.2020Snap Should Still be Your Brand’s Go-To Short-Video Platform
Dafna Sheinberg | 07.24.2020
Burberry’s British Attitude: The Right CRM Attitude?
Dafna Sheinberg | 07.22.2020
“20% higher basket size” During the Pandemic Crisis, and Other Ways to Succeed Right Now
Dafna Sheinberg | 07.20.2020This Fashion Influencer is Revolutionizing DTC
Dafna Sheinberg | 07.16.2020
NEXT: Next to Take PostFunnel’s CRM Test
Dafna Sheinberg | 07.15.2020
Is It Time To ‘Sell, Sell, Sell’ Again?
Dafna Sheinberg | 08.11.2020Between the Mouse and the White House: Marketing Lessons from Disney and Washington
Dafna Sheinberg | 07.13.2020
Can You Trust Walgreens Basic CRM Tactics?
Dafna Sheinberg | 07.08.2020Your Brand Should Be Making Its Way to the Drive-Thru Trend
Dafna Sheinberg | 07.06.2020
Petco Seems to be Eating their CRM Homework. For Breakfast
Dafna Sheinberg | 06.30.2020This Is What Your Customers Are Going to Do This 4th of July (And a Little Beyond)
Dafna Sheinberg | 06.29.2020Boycotting FB? Tik Tok’s Waiting for Your Brand
Dafna Sheinberg | 06.28.2020For Major Brands, Transparency Stops at Layoffs
Dafna Sheinberg | 06.23.2020Not All Major Brands United Around Juneteenth
Dafna Sheinberg | 06.22.2020
Is Fiverr Following Best Practices for CRM?
Dafna Sheinberg | 06.22.2020A Call for Change: Stereotypes & Racism in Brands
Dafna Sheinberg | 06.18.2020
For CRM Execs, It’s Nurture Time
Dafna Sheinberg | 06.15.2020Proudly Supporting Change
Dafna Sheinberg | 06.15.2020Brands Put Money Where Their Posts Are
Dafna Sheinberg | 06.14.2020How Does Phase 1 of Reopening NYC Look Like in Retail?
Dafna Sheinberg | 06.10.2020Ben & Jerry’s: Cooling Down or Stirring Things Up?
Dafna Sheinberg | 06.08.2020Oh, The TV Spots You Cannot Miss
Dafna Sheinberg | 06.04.2020Reports Round Up: More Data, Less… Veganism?
Dafna Sheinberg | 06.03.2020
#BlackLivesMatter Should Matter to All (Brands)
Dafna Sheinberg | 06.02.2020
Is Best Buy Following the 7 Commandments of CRM?
Dafna Sheinberg | 06.02.2020
“We’re All in this Together” Doesn’t Mean We’re All the Same
Dafna Sheinberg | 05.27.2020Is Golf Only for the Rich Still?
Dafna Sheinberg | 05.25.2020DoorDash is Embracing Change
Dafna Sheinberg | 05.26.2020
How’s Etsy Crafting Their CRM Practices?
Dafna Sheinberg | 05.20.2020Sephora Next to Add Installment Payment System
Dafna Sheinberg | 05.21.2020On A Quest to Find the Most Relevant CRM Content
Dafna Sheinberg | 05.20.2020How to Break Through the Ad Clutter Post-Coronavirus
Dafna Sheinberg | 05.18.2020
What Can We Learn from Uniqlo’s Communication Efforts?
Dafna Sheinberg | 05.13.2020A Brand’s Good Deeds Can Also Support the Brand Itself
Dafna Sheinberg | 05.12.2020When the Sears Parking Lot Plays the Role of the Giving Tree
Dafna Sheinberg | 05.13.2020
Put Some Alcohol In It
Dafna Sheinberg | 05.07.2020
Not All Brands are the Jordan Brand
Dafna Sheinberg | 05.07.2020
Patagonia: Paving Their Own Path
Dafna Sheinberg | 05.05.2020
The Future of Drones is Already Here
Dafna Sheinberg | 05.04.2020
COVID-19 Ads as Time Capsules
Dafna Sheinberg | 05.01.2020
NRF Helping Retailers Reopen Shops
Dafna Sheinberg | 04.28.2020
Seven Commandments for CRM in a Post-Corona World
Dafna Sheinberg | 04.28.2020
Skechers Shoe Sales Running High
Dafna Sheinberg | 04.27.2020
Paris Baguette: Some Food for Thought
Dafna Sheinberg | 04.26.2020
A Tale of Two Viruses: Chipotle’s Busy Week
Dafna Sheinberg | 04.22.2020
What Retail Trends will Become the New Norm, Post-Corona?
Dafna Sheinberg | 04.21.2020
See How H&M is Following Marketing Best Practices Amid Coronavirus
Dafna Sheinberg | 04.16.2020
Quarantine Doesn’t Mean You Have to Keep Your Creativity Locked Down
Dafna Sheinberg | 04.14.2020
Naked Wines: Largely Unaffected by Coronavirus
Dafna Sheinberg | 04.13.2020
Nike: Just Doing It During COVID-19
Dafna Sheinberg | 04.12.2020
Calling All DIYers: Take Part in the #BuildThanks Challenge
Dafna Sheinberg | 04.09.2020
This New Pop Up Shop Will Surprise You
Dafna Sheinberg | 04.08.2020
Welcome to the “Don’t Touch My Food Era!”
Dafna Sheinberg | 04.06.2020
The Global Effort to Manufacture Ventilators – Fast
Dafna Sheinberg | 04.01.2020
Contactless Sensitivity: Food Delivery Services Serving Customers with Care
Dafna Sheinberg | 04.01.2020
How to Keep (Your Company) in Shape During COVID-19
Dafna Sheinberg | 03.30.2020
Launching a New Product During the Coronavirus Pandemic? Not If You’re Hollywood
Dafna Sheinberg | 03.27.2020
Quarantine Life Causes Spike in Online Gaming
Dafna Sheinberg | 03.26.2020
How Coronavirus Will Impact Ad Spend
Dafna Sheinberg | 03.25.2020
Curbside Pickups: The New Big Thing in Covid-19
Dafna Sheinberg | 03.24.2020
How Zara Is Helping to Prevent Covid-19
Dafna Sheinberg | 03.23.2020
Best Practices for Email Marketing During a Crisis
Dafna Sheinberg | 03.21.2020
AR More Important Retail Tool Than Ever
Dafna Sheinberg | 03.18.2020
The Retailer’s Race For Hand Sanitizers
Dafna Sheinberg | 03.19.2020
Chicago PostFunnel Workshop: How to Re-think Customer Churn
Dafna Sheinberg | 03.12.2020
Target’s eCommerce Efforts Are Breaking Another Ceiling
Dafna Sheinberg | 02.26.2020
