Rebecca Wojno
Rebecca is a marketing content writer and copy editor. Aside from writing about the importance of customer retention, she spends her time searching for good Mexican food and watching "Suits" reruns.
More by Rebecca Wojno
Brooklinen vs. Parachute: Don’t Sleep On Your Retention
Rebecca Wojno | 10.22.2019
“Marketers must see the customer’s point of view before doing anything else”
Rebecca Wojno | 10.23.2019
GlassesUSA’s SVP Marketing Has A Vision
Rebecca Wojno | 09.30.2019
Meet India’s Media Master
Rebecca Wojno | 09.22.2019
Take Your Advertising Cues From these 5 Iconic Ad Slogans
Rebecca Wojno | 09.19.2019
Get to Know the 3 Optimove Speakers
Rebecca Wojno | 09.22.2019
Regulation’s Impact on Marketing: A Few Thoughts from PostFunnel Forum, Malta
Rebecca Wojno | 08.08.2019
The Modern CMO as Personified by These Famous TV Characters
Rebecca Wojno | 07.17.2019
Sunglass Hut vs. Warby Parker: A Marketing Vision or Eyesore?
Rebecca Wojno | 06.27.2019
“The best marketers I’ve seen had glorious failures”
Rebecca Wojno | 04.16.2019
Groupon vs. Living Social: Is Retention a Done Deal?
Rebecca Wojno | 03.21.2019
“We’ve seen how manual offers tailored to the customer work better”
Rebecca Wojno | 03.06.2019
“Data science enables a personalized experience without being creepy”
Rebecca Wojno | 02.19.2019
“Personalization on a one-to-one basis will be within reach very, very soon”
Rebecca Wojno | 12.19.2018
Gap vs. Zara: Is Zero Effort Better Than Blast Emails?
Rebecca Wojno | 09.13.2018
“The End Goal is to Try to Have a One-to-One Experience for Everybody”
Rebecca Wojno | 08.16.2018
“Go Online Now, Every Other Thing You’ll See is a Video”
Rebecca Wojno | 07.12.2018
“Every Word Matters, Every Step, Every Fraction of a Hip Pivot”
Rebecca Wojno | 06.16.2018
Banana Republic vs. J.Crew: You CAN Put A Price On Retention
Rebecca Wojno | 06.07.2018
“First and Foremost We’re Asking Ourselves, ‘Who Are We Doing This For’?”
Rebecca Wojno | 05.17.2018
“We see a big change in mentality, a sense of community around data and tech”
Rebecca Wojno | 04.12.2018
Walmart vs. Target: Two Superstores, One Winner
Rebecca Wojno | 03.07.2018
“How do I know the moment I’ve truly grabbed their attention?”
Rebecca Wojno | 03.08.2018
“We think about diversity in everything we do. From the models to the social media posts.”
Rebecca Wojno | 02.08.2018
Adidas vs. Nike: Who Won the Race to Retention Excellence?
Rebecca Wojno | 03.03.2018
“I encourage drinkstorming – we go to a pub, have a pint and discuss how to progress”
Rebecca Wojno | 12.21.2017
Pick a Flavor, Any Flavor
Rebecca Wojno | 12.09.2017
Marketing and Storytelling: The Ultimate Duo
Rebecca Wojno | 11.03.2017
People Always Loved Stories. Make Sure You Tell Them One
Rebecca Wojno | 11.02.2017
Our Two Cents on How to Spend Your Marketing Budget
Rebecca Wojno | 10.12.2017
A Chip Off The Old Writer’s Block
Rebecca Wojno | 09.29.2017
5 Ways to Transition Your Employees into Devoted Brand Ambassadors
Rebecca Wojno | 09.26.2017
8 Ways to Overcome the Terrible Feeling of Content Block
Rebecca Wojno | 09.06.2017
5 Absolute Musts When Creating a Brand Strategy
Rebecca Wojno | 08.24.2017
Why Content Marketing Builds Trust
Rebecca Wojno | 08.16.2017
7 Retention Tactics that Leave Customers Hungry for your Products
Rebecca Wojno | 08.03.2017
Multichannel Matters, and it’s Here to Stay
Rebecca Wojno | 07.21.2017
These Social Media Mistakes Will Cost You Your Clients
Rebecca Wojno | 07.26.2017
Smile: Emojis Can Improve Your Retention Rate
Rebecca Wojno | 07.17.2017
How Customer Data Drives the Future of Retail
Rebecca Wojno | 06.23.2017
Don’t Believe Everything You Hear
Rebecca Wojno | 06.01.2017
If You Want to Reach Customers Through Snapchat, Try this Strategy
Rebecca Wojno | 05.25.2017
9 Banner Ads That Pile on the Clicks
Rebecca Wojno | 05.16.2017
