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Strategy

5 Absolute Musts When Creating a Brand Strategy

Creating a brand strategy doesn’t mean designing a logo and slapping a slogan underneath. If you want your customers to develop loyalty to your products, a solid brand strategy is where you should start

Rebecca Wojno
August 24 2017

Rebecca Wojno

Rebecca is a marketing content writer and copy editor. Aside from writing about the importance of customer retention, she spends her time searching for good Mexican food and watching "Suits" reruns.

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