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Analysis

Killing It: How Starbucks is Winning at Retention

The global coffeeshop chain is not massively successful for a fluke: they knew what they were doing and they kept a constant foot ahead of their competition. Drawing more universal morals from their marketing strategy could prove extremely beneficial

Rebecca Wojno
May 16 2017

Rebecca Wojno

Rebecca is a marketing content writer and copy editor. Aside from writing about the importance of customer retention, she spends her time searching for good Mexican food and watching "Suits" reruns.

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