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Sunglass Hut vs. Warby Parker: A Marketing Vision or Eyesore?

Welcome to Brand Prix #6, where we tested two eyewear retailers' retention strategies. How'd they do? See for yourself

Rebecca Wojno

Rebecca is a marketing content writer and copy editor. Aside from writing about the importance of customer retention, she spends her time searching for good Mexican food and watching "Suits" reruns.

Matan Block Temin

Matan Block Temin leads the Strategic Services team at Optimove’s UK office. As an experienced marketing data scientist, Matan has led some of Optimove’s biggest projects in the gaming industry while working closely with CRM executives on optimizing retention marketing programs, analyzing their customer data and revealing actionable, data-driven marketing insights. Matan holds a BSc in Industrial Engineering and Management from Tel Aviv University.

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