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Features, Powwow

“The End Goal is to Try to Have a One-to-One Experience for Everybody”

Barnes & Noble's Senior Manager of CRM Marketing divulges how client behavior has drastically altered their marketing approach

Rebecca Wojno
August 16 2018

Rebecca Wojno

Rebecca is a marketing content writer and copy editor. Aside from writing about the importance of customer retention, she spends her time searching for good Mexican food and watching "Suits" reruns.

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