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Brand Identity

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Using Brand Personality to Delight Customers

If customer retention is largely the result of emotional connections, then why don’t more brands amplify the flavor in their communication touchpoints?

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McDonald’s Marketing Strategy: Staying Transparent While Under Fire

Read about McDonald’s latest marketing strategy: to counter negative brand perceptions with transparency — which seems to be paying off

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12 Brand Personality Types To Consider For Revved-Up Retention

Is your brand TRULY memorable? Learn from market leaders how a vibrant personality is the key to leaving your competition in the dust.

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The North Face Brand Marketing Strategy

Learn how The North Face was able to survive a genuine marketing crisis when it emerged, prioritizing brand authenticity over gimmicks.

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Spotlight on Zara’s Marketing Strategy: a Brand that Spends Next to Nothing on Advertising

Fast-fashion giant Zara is worth over $13 billion - despite spending less than 0.5% of its annual revenue on advertising. Learn why

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Macy’s Toys “R” Us is Top Notch Customer-Centric Move

By giving the beloved toy brand second life, the retailer is showing what customer-centricity can look like

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“We Will Do Better”

Best Buy CEO commits to diversity and inclusion (D&I) in the workplace along with other major community efforts. Read more

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See How These 4 Huge Brands Are Nailing Their Christmas Promotion Strategies

Some discounts are better than others

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B2CRM New: Who Are You Calling Neutral?

Watch: Everybody's trying to predict what Joe Biden would mean for marketers. Here's a summary of those, and our 2 cents

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Shh, it’s Buy Buy Baby’s CRM Analysis

Is the American baby store chain treating customers to the best CRM practices?

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5 Secondhand Buys to Watch For

These retail brands are going down the second hand, sustainable lane. Who will follow?

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