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Brand Identity

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Using Brand Personality to Delight Customers

If customer retention is largely the result of emotional connections, then why don’t more brands amplify the flavor in their communication touchpoints?

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Macy’s Toys “R” Us is Top Notch Customer-Centric Move

By giving the beloved toy brand second life, the retailer is showing what customer-centricity can look like

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“We Will Do Better”

Best Buy CEO commits to diversity and inclusion (D&I) in the workplace along with other major community efforts. Read more

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See How These 4 Huge Brands Are Nailing Their Christmas Promotion Strategies

Some discounts are better than others

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B2CRM New: Who Are You Calling Neutral?

Watch: Everybody's trying to predict what Joe Biden would mean for marketers. Here's a summary of those, and our 2 cents

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Shh, it’s Buy Buy Baby’s CRM Analysis

Is the American baby store chain treating customers to the best CRM practices?

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5 Secondhand Buys to Watch For

These retail brands are going down the second hand, sustainable lane. Who will follow?

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SAS Shoes: How to Reinvent Your Brand with Authenticity

There’s a fine line between updating your brand image and staying true to your values. SAS shows us it’s possible to do both

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The Luxe Version of Amazon

Exclusivity lies at the heart of luxury marketing. Will you be there to join?

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Look Down: The Socks Market is Going Up

Some brands in the socks business are making noise. What's your excuse?

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8 Brands That Are Taking a Clear Stance on Political Issues

It's almost time to vote for the U.S. presidential elections – but don't worry – these brands will remind you

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