Featured
Using Brand Personality to Delight Customers
If customer retention is largely the result of emotional connections, then why don’t more brands amplify the flavor in their communication touchpoints?
Read moreBrand Identity
McDonald’s Marketing Strategy: Staying Transparent While Under Fire
Read about McDonald’s latest marketing strategy: to counter negative brand perceptions with transparency — which seems to be paying off
Read more
12 Brand Personality Types To Consider For Revved-Up Retention
Is your brand TRULY memorable? Learn from market leaders how a vibrant personality is the key to leaving your competition in the dust.
Read more
The North Face Brand Marketing Strategy
Learn how The North Face was able to survive a genuine marketing crisis when it emerged, prioritizing brand authenticity over gimmicks.
Read more
Spotlight on Zara’s Marketing Strategy: a Brand that Spends Next to Nothing on Advertising
Fast-fashion giant Zara is worth over $13 billion - despite spending less than 0.5% of its annual revenue on advertising. Learn why
Read moreMacy’s Toys “R” Us is Top Notch Customer-Centric Move
By giving the beloved toy brand second life, the retailer is showing what customer-centricity can look like
Read more“We Will Do Better”
Best Buy CEO commits to diversity and inclusion (D&I) in the workplace along with other major community efforts. Read more
Read moreSee How These 4 Huge Brands Are Nailing Their Christmas Promotion Strategies
Some discounts are better than others
Read moreB2CRM New: Who Are You Calling Neutral?
Watch: Everybody's trying to predict what Joe Biden would mean for marketers. Here's a summary of those, and our 2 cents
Read more
Shh, it’s Buy Buy Baby’s CRM Analysis
Is the American baby store chain treating customers to the best CRM practices?
Read more5 Secondhand Buys to Watch For
These retail brands are going down the second hand, sustainable lane. Who will follow?
Read more
