Sam Hurley
January 22 2018
CRM Strategy
12 Brand Personality Types To Consider For Revved-Up Retention
Vibrant personality is the key to leaving your competition in the dust — Is your brand TRULY memorable? Inject some character and learn from market leaders
Sam Hurley
Sam is a passionate 'people connector', Personal Branding expert & Founder of OPTIM-EYEZ. He has achieved success for SMEs, national and international organizations, while being ranked as the world’s #1 digital influencer by Webinale, #2 most influential digital marketer by Onalytica and world’s #3 content marketing influencer by ScribbleLive. Sam loves a high-octane action movie and his all time favorite supercar is the Lamborghini Aventador! Catch him on social for cosmic amounts of Digital Marketing tips.
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Cheers, Philip! 🙂
Branding is something that is preferably set in stone from the very start — It forms the very core of a company, its culture and character.
Of course, all the above shape communication — The most important component of business in the first place!
Customers will either be drawn to a brand, or be repelled by its character. Important decisions to make, for sure…
Thanks for reading and sharing your feedback here!
-Sam-
Sam: How about a combination of several personal types? As a tea enthusiast, I like that you have included PG Tips.
Which one do you think fit the best for the tea guide, Theo, of Tea Book Sketches?
All the Best,
Martin
Hey Martin! Haha — Awesome! 😉
A combination of certain types is of course, completely viable. Typically, brands fall into one of these 12 categories at their core…
Yours may fit the Creator / Jester types for starters! 🙂
Thanks for reading, my friend…
-Sam-
Great read! Thanks for citing our brand consistency research.
Thanks a bunch, Karla! #MuchAppreciated 😀
Your research is always spot on, over there @ Lucidpress! 🙂
-Sam-
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Philip Verghese Ariel
January 22, 2018
Hi Sam,
Yet another wonderful analysis!
Yes, branding is very important, and making awareness to it is indeed a difficult task.
I am sure the 12 Brand personality types can make a tremendous change in business relationship with influencers.
Yes, a cordial or intimate relationship with the existing clients is an important thing in this.
I am sure the current clients can make an awareness of our status or branding.
The analysis brought out some vital issues to look into this.
I am here via GrowthHawkers platform where this content is curated by Erik Emmanuelli.
Thanks, Sam for this informative piece. Thanks Erik for the intimation.
Keep writing. Keep sharing.
Best Regards
~ Philip