Optimove Insights


Advice from an Owl: What Does a 360° Customer View Really Mean?

Taking all the variables and data and combining them together for a better view of your customers is a must. And it's easily doable

Hadas Tamir | 09.15.2018

How is Your Organizational Structure Harming Customer-Centricity?

You might believe your business is customer-centric, but it may be much more of a product-centric operation. Assess and restructure

Erez Romas | 08.18.2018

What the Dr. Ordered: Take the Pill of Professional Services for Good Health

What are the ailments of online marketers to-date? What metrics are they missing? How are they setting the wrong KPIs? We have the answers

Erez Romas | 07.18.2018

Nurture, Win, Repeat: The Art of Lead Nurturing

Building meaningful relationships with your prospects is more important than ever, We give you the guide to best practices and tools in lead nurturing

Erez Romas | 07.02.2018

Always Look For the Giraffes in Your Data

Marketing analytics can sometimes feel like a wilderness. But focusing on the "tallest" piece of data might not always prove useful

Pini Yakuel | 07.01.2018

A Compass for Navigating Your Way through Growth Nation

A genius product alone will not make your company explode. Without a proper growth strategy, you will never fulfill your true potential

Erez Romas | 06.23.2018

“You Can Have it in Any Color You Want, as Long as it’s Black”

What would Henry Ford say about customization and personalization in the digital era? They are now not only a must, but they're completely affordable

Pini Yakuel | 06.20.2018

Harness Data to Ensure Cooperation and Team Work

When you want to harness the energies of a large group of people to work together, give them a shared vision or a shared ideal

Pini Yakuel | 06.17.2018

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