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Optimove Insights

Optimove experts share their advice, data, and research

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Customers in Times of Crisis: Even Less Rational than Usual

We talked to a clinical psychologist about fear, change, the grief model, acceptance, mental capacity, and Freud. Yes, it's about marketing

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Travel & Ticketing Companies: Here’s How to Communicate with Your Customers During COVID-19

Be helpful. Above all. Your customers will remember it. They will also remember if you weren't

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Know Thy Enemy: Spam Traps

A look at the impact different spam traps may be having on your email marketing efforts and how to overcome this issue

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Best Practices for Email Marketing During a Crisis

We attended a webinar and took notes. You’re welcome

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Thoughts on Marketing Amid COVID-19

The coronavirus outbreak is a tragedy that impacts all walks of life. Read below on how to communicate with your customers during such a crisis

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Get In: 10 Ways to Dodge Blacklists and Spam Traps

Safely arriving into your customer's inbox is often a primary goals. However, it's also an uncertainty negatively impacting your email program's success

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Don’t Look Away: Your Email Data is a Hidden Gem

Often overlooked as "dull" or "simple" - email data should play a significant role in enhancing your targeting game

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Why has Online Shopping Become so Unpleasant? CRM Pros, You’re Missing the Target

Optimove's VP Revenue wanted to furnish his new London flat; his customer journey inspired 5 quick tips to take your retention marketing strategy forward

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Paradox of Choice

Even marketers aren’t averse to the Paradox of Choice. Here’s how technology can prevent us from feeling overwhelmed with infinite options.

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How to Boost your Sales with Customer Browsing Data

Tracking browsing data is common practice for many online brands. This data often gets buried in servers. But used correctly, this data can increase sales.

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