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Optimove Insights

Optimove experts share their advice, data, and research

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Don’t Look Away: Your Email Data is a Hidden Gem

Often overlooked as "dull" or "simple" - email data should play a significant role in enhancing your targeting game

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Why has Online Shopping Become so Unpleasant? CRM Pros, You’re Missing the Target

Optimove's VP Revenue wanted to furnish his new London flat; his customer journey inspired 5 quick tips to take your retention marketing strategy forward

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Paradox of Choice

Even marketers aren’t averse to the Paradox of Choice. Here’s how technology can prevent us from feeling overwhelmed with infinite options.

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How to Boost your Sales with Customer Browsing Data

Tracking browsing data is common practice for many online brands. This data often gets buried in servers. But used correctly, this data can increase sales

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Walking the Untraveled Roads of the Martech Ecosystem

Marketers have been taught to think new technologies are the solutions for most challenges. Now, they’re confronted with a real stackpocalypse

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The CRM Contribution Metric: Know What Your CRM Is Worth

Top brands are able to drive 33% of the revenue via CRM marketing. Want to know how you can measure your performance? Here are the

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Power Stepping your Way to a Full Marketing Journey: A Quick Guide

These 4 easy-to-take steps will allow you to slowly but steadily start building a solid CRM machine

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5 Memorable Email Tips to Remind Your Customers About Their Abandoned Cart

Show customers what they are missing, use price alerts and even KISS them (explanations within) - Ways to keep your customers from leaving their cart behind

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A Song of Fire and Leads: How our Favorite GOT Characters Would Rule Their Marketing Team

To celebrate 8 years of incredible television, we took a few of our favorite characters and traded their war strategies for a place at the

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Fast and Slow Data: Why It’s So Important to Combine Them

Luring people into your store requires a rich set of data – but a different set than what's needed to react to their signals when

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