Customers in Times of Crisis: Even Less Rational than Usual

We talked to a clinical psychologist about fear, change, the grief model, acceptance, mental capacity, and Freud. Yes, it's about marketing

Amit Bivas
May 30 2020

Amit is a seasoned marketing executive with extensive experience planning, developing and executing B2B and B2C marketing strategies from the ground up. His sharp business skills, creativity and keen eye for detail, along with a strong background in data analytics and statistics, uniquely place Amit in the sweet spot where the art and science of marketing meet. Amit holds a BSc in Industrial Engineering and Information Systems.