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Optimove Insights

Paradox of Choice

Even marketers aren’t averse to the Paradox of Choice. Here’s how technology can prevent us from feeling overwhelmed with infinite options.

Rony Vexelman
September 09 2019

Rony Vexelman

Rony Vexelman is Optimove’s Director of Product Marketing. Rony leads Optimove’s marketing strategy for product releases, customer marketing efforts and analyst relations. Rony holds a BA in Business Administration and Sociology from Tel Aviv University and an MBA from UCLA Anderson School of Management

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