Optimove experts share their advice, data, and research
We talked to a clinical psychologist about fear, change, the grief model, acceptance, mental capacity, and Freud. Yes, it's about marketing
Read more
Be helpful. Above all. Your customers will remember it. They will also remember if you weren't
Read more
A look at the impact different spam traps may be having on your email marketing efforts and how to overcome this issue
Read more
We attended a webinar and took notes. You’re welcome
Read more
The coronavirus outbreak is a tragedy that impacts all walks of life. Read below on how to communicate with your customers during such a crisis
Read more
Safely arriving into your customer's inbox is often a primary goals. However, it's also an uncertainty negatively impacting your email program's success
Read more
Often overlooked as "dull" or "simple" - email data should play a significant role in enhancing your targeting game
Read more
Optimove's VP Revenue wanted to furnish his new London flat; his customer journey inspired 5 quick tips to take your retention marketing strategy forward
Read more
Even marketers aren’t averse to the Paradox of Choice. Here’s how technology can prevent us from feeling overwhelmed with infinite options.
Read more
Tracking browsing data is common practice for many online brands. This data often gets buried in servers. But used correctly, this data can increase sales.
Read more
