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Brand Identity

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Using Brand Personality to Delight Customers

If customer retention is largely the result of emotional connections, then why don’t more brands amplify the flavor in their communication touchpoints

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Which Metrics Should You Measure for Brand Awareness?

Today’s marketers are increasingly pressed to find the right tools and techniques to measure their efforts. That’s especially true when it comes to

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More Than Fashion: How the Yoga Medium Defines Alo’s Marketing Message

The three letters of the name for the yoga brand, Alo, stand for air, land, ocean, all of which often appear in the background of

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What Marketers Can Learn from Foot Locker’s Shift to Experience-Driven Commerce

With online marketplaces like Amazon and Alibaba offering the ultimate in shoe shopping convenience, experience commerce is the remaining differentiator for shoe retailers. To compete

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What We Can Learn From: A YouTuber Launching A D2C Coffee Brand

As a YouTuber, Emma Chamberlain has gained over 8.5 million subscribers and 950 million views by the end of 2019. She made it to

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What Makes a Brand Voice and How it Affects Your Customers

Every business large and small has a brand with its own unique voice. Your brand’s voice refers to the ways in which you communicate

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How to Use Ads to Influence Purchasing Decisions During the Holidays

When it comes to influencing holiday shoppers, ads are money makers for brands. 50% of consumers state that ads impact their purchasing decisions during the

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The Value of Promoting the Right Values

Fashions are always changing, and now how people shop for fashion is changing, too. Today’s educated consumers do not rely on department stores

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Twist and Shout: How Aviation Gin Rode Peloton’s Failure

Usually, when a video goes viral, it’s considered a good sign for the brand. There are some exceptions, however. But even then, it

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5 Key Lessons from Starbucks’ Recent Rebranding

If you’ve been following us here at PostFunnel for a while, you know we’re huge fans of Starbucks. So when their new microsite

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7 Questions to Ask When Hiring a PR Firm

It’s simple: Good publicity and earned media lead to increased exposure and a growing reputation for your brand. This piques your target audience’s

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