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Brand Identity

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Using Brand Personality to Delight Customers

If customer retention is largely the result of emotional connections, then why don’t more brands amplify the flavor in their communication touchpoints?

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The Secret to a Successful Relationship is Simple: Be Honest

Business relationships work the same as real life relationships. Find out why

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4 Brands That Successfully Used Word-of-Mouth Marketing

Word-of-mouth marketing gets customers talking about your brand at no cost. Here’s a run-down of some brands that mastered the art of it

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Which Metrics Should You Measure for Brand Awareness?

There’s only one way to measure customers’ familiarity with your brand: look at the data

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More Than Fashion: How the Yoga Medium Defines Alo’s Marketing Message

The premium athleisure brand went all-in on influencer marketing and walking-the-walk authenticity strategy, on its way to achieving high brand loyalty

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What Marketers Can Learn from Foot Locker’s Shift to Experience-Driven Commerce

Experience-driven is on the rise, and this sporty brand is scoring points at it

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What We Can Learn From: A YouTuber Launching A D2C Coffee Brand

Clear values from the get-go and authenticity, fueled by word-of-mouth. Smells like great foundations for relationship marketing

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What Makes a Brand Voice and How it Affects Your Customers

Your brand’s voice is a conduit for communicating your company’s value and messaging. Learn how to develop your voice in an authentic and engaging manner

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How to Use Ads to Influence Purchasing Decisions During the Holidays

The holiday season brings countless strong emotions and themes with it, and thus opportunities to impact shoppers

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The Value of Promoting the Right Values

Fashion brands that take real actions to become more sustainable are on the right track

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Twist and Shout: How Aviation Gin Rode Peloton’s Failure

One brand's lemon is another brand's cocktail

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