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Customer Modeling

A look at one of the most fundamental marketing tools that customer-centric companies use to understand their customers better

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Using Conversational Marketing at Each Stage of the Customer Lifecycle

Conversational marketing engages your customers in an authentic and personable way

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Why Customer Success Should Be Your Core Retention Strategy

Showcase your brand’s value proactively by shifting your mindset from customer retention to customer success

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The Do’s and Don’ts of Ethical Marketing

When brands are transparent and ethical, people are far more willing to become loyal customers

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Quality Over Quantity: 5 Brands That Succeeded by Targeting Niche Audiences

Niche customer groups can be particular, but if you win them over, they’ll be more loyal than mainstream audiences

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4 Customer Experience Management Stats — and What They Mean for Your Business

What does “effective” Customer Experience Management (CXM) entail?

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5 Types of Customer Segmentation You Should Be Using

Devoting resources to understanding your customers is a smart investment in your company’s future

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Rethinking Customer Retention Strategies in a Post-Corona World

In 2020, the rules for marketing have changed. Here are some ways to adapt customer retention strategies for the socially distant customer

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Which Department is Responsible for Increasing Retention and Reducing Churn?

As a marketer, it’s all too tempting to focus on acquisition over retention. Holding a specific team accountable can keep customers around for the long term

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Zero-Party Data: What It Is, and Why You Should Be Using It

The hype is real: ZPD can lead you to a much deeper understanding of your customers, enabling a truly personalized experience

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COVID-19: Impact on Data Privacy

Personal data is being used to fight COVID-19 and its raising privacy concerns

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