Customer Modeling Archives

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5 Soft Skills Every Marketer Should Have

These passive abilities may not seem as important as the skills you list on your resume, but they’re vital for marketing pros

The Perks of Loyalty: Starbucks’ Successful Rewards Program

How Starbucks perfected CRM with its Rewards Membership

3 Creative Ways to Reduce Churn

Going off the beaten path can have surprising results

The Do’s & Don’ts of Apologizing

Everyone makes mistakes. How you respond to them is what sets you apart

Members Only: The Amazon Prime Model

Many retailers try to follow in the footsteps of Amazon, but not all are cut out for a paid membership program

Know Your Churn: How to Identify Your Retention Roadblock

The first step to improving churn is knowing that there’s more than one kind — and not all of them are bad

The Art of Upselling: How Retention Can Drive More Growth Than Acquisition

Did you know that 62% of clients not upsold in their first three months churn within two years?

The Customer is Always Right?

We all know the customer isn’t always right, but they are certainly never wrong

What Customer Metrics Are You Overlooking?

Marketing is built on KPIs, but you might still be missing out on valuable data points

Using Conversational Marketing at Each Stage of the Customer Lifecycle

Conversational marketing engages your customers in an authentic and personable way