Customer Modeling Archives

Customer Modeling

A look at one of the most fundamental marketing tools that customer-centric companies use to understand their customers better

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Using Conversational Marketing at Each Stage of the Customer Lifecycle

Conversational marketing engages your customers in an authentic and personable way

Why Customer Success Should Be Your Core Retention Strategy

Showcase your brand’s value proactively by shifting your mindset from customer retention to customer success

The Do’s and Don’ts of Ethical Marketing

When brands are transparent and ethical, people are far more willing to become loyal customers

Quality Over Quantity: 5 Brands That Succeeded by Targeting Niche Audiences

Niche customer groups can be particular, but if you win them over, they’ll be more loyal than mainstream audiences

4 Customer Experience Management Stats — and What They Mean for Your Business

What does “effective” Customer Experience Management (CXM) entail?

5 Types of Customer Segmentation You Should Be Using

Devoting resources to understanding your customers is a smart investment in your company’s future

Rethinking Customer Retention Strategies in a Post-Corona World

In 2020, the rules for marketing have changed. Here are some ways to adapt customer retention strategies for the socially distant customer

Which Department is Responsible for Increasing Retention and Reducing Churn?

As a marketer, it’s all too tempting to focus on acquisition over retention. Holding a specific team accountable can keep customers around for the long term

Zero-Party Data: What It Is, and Why You Should Be Using It

The hype is real: ZPD can lead you to a much deeper understanding of your customers, enabling a truly personalized experience

COVID-19: Impact on Data Privacy

Personal data is being used to fight COVID-19 and its raising privacy concerns