Customer Modeling Archives

Customer Modeling

A look at one of the most fundamental marketing tools that customer-centric companies use to understand their customers better

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Know Your Churn: How to Identify Your Retention Roadblock

The first step to improving churn is knowing that there’s more than one kind — and not all of them are bad

The Art of Upselling: How Retention Can Drive More Growth Than Acquisition

Did you know that 62% of clients not upsold in their first three months churn within two years?

The Customer is Always Right?

We all know the customer isn’t always right, but they are certainly never wrong

What Customer Metrics Are You Overlooking?

Marketing is built on KPIs, but you might still be missing out on valuable data points

Using Conversational Marketing at Each Stage of the Customer Lifecycle

Conversational marketing engages your customers in an authentic and personable way

Why Customer Success Should Be Your Core Retention Strategy

Showcase your brand’s value proactively by shifting your mindset from customer retention to customer success

The Do’s and Don’ts of Ethical Marketing

When brands are transparent and ethical, people are far more willing to become loyal customers

Quality Over Quantity: 5 Brands That Succeeded by Targeting Niche Audiences

Niche customer groups can be particular, but if you win them over, they’ll be more loyal than mainstream audiences

4 Customer Experience Management Stats — and What They Mean for Your Business

What does “effective” Customer Experience Management (CXM) entail?

5 Types of Customer Segmentation You Should Be Using

Devoting resources to understanding your customers is a smart investment in your company’s future