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Customer Modeling

A look at one of the most fundamental marketing tools that customer-centric companies use to understand their customers better

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5 Types of Customer Segmentation You Should Be Using

Devoting resources to understanding your customers is a smart investment in your company’s future

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Rethinking Customer Retention Strategies in a Post-Corona World

In 2020, the rules for marketing have changed. Here are some ways to adapt customer retention strategies for the socially distant customer

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Which Department is Responsible for Increasing Retention and Reducing Churn?

As a marketer, it’s all too tempting to focus on acquisition over retention. Holding a specific team accountable can keep customers around for the long term

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Zero-Party Data: What It Is, and Why You Should Be Using It

The hype is real: ZPD can lead you to a much deeper understanding of your customers, enabling a truly personalized experience

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COVID-19: Impact on Data Privacy

Personal data is being used to fight COVID-19 and its raising privacy concerns

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What It Means to Be Customer-Centric in the Time of Coronavirus

Consumers’ habits have changed drastically due to the global pandemic and businesses must adapt to those shifting expectations to stay relevant

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How to Improve the Customer Journey with Micro-Moments

When it comes to shopping, the smallest moments sometimes have the biggest impact

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Keep Churn to the Bare Minimum Using Lifecycle Marketing

Lifecycle marketing is knowing what your customers need at specific points along their journey with your brand. And delivering in the best way possible

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4 Ways Your Brand Is NOT Customer-Centric

You know your customers are important, but are you really taking care of them as well as you could be?

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How to Digitize Your Customer Journey

5 quick tips to help you create a digital customer journey

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