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Customer Modeling

A look at one of the most fundamental marketing tools that customer-centric companies use to understand their customers better

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Know Your Churn: How to Identify Your Retention Roadblock

The first step to improving churn is knowing that there’s more than one kind — and not all of them are bad

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The Art of Upselling: How Retention Can Drive More Growth Than Acquisition

Did you know that 62% of clients not upsold in their first three months churn within two years?

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The Customer is Always Right?

We all know the customer isn’t always right, but they are certainly never wrong

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What Customer Metrics Are You Overlooking?

Marketing is built on KPIs, but you might still be missing out on valuable data points

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Using Conversational Marketing at Each Stage of the Customer Lifecycle

Conversational marketing engages your customers in an authentic and personable way

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Why Customer Success Should Be Your Core Retention Strategy

Showcase your brand’s value proactively by shifting your mindset from customer retention to customer success

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The Do’s and Don’ts of Ethical Marketing

When brands are transparent and ethical, people are far more willing to become loyal customers

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Quality Over Quantity: 5 Brands That Succeeded by Targeting Niche Audiences

Niche customer groups can be particular, but if you win them over, they’ll be more loyal than mainstream audiences

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4 Customer Experience Management Stats — and What They Mean for Your Business

What does “effective” Customer Experience Management (CXM) entail?

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5 Types of Customer Segmentation You Should Be Using

Devoting resources to understanding your customers is a smart investment in your company’s future

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