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Customer Modeling

A look at one of the most fundamental marketing tools that customer-centric companies use to understand their customers better

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5 Soft Skills Every Marketer Should Have

These passive abilities may not seem as important as the skills you list on your resume, but they’re vital for marketing pros

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The Perks of Loyalty: Starbucks’ Successful Rewards Program

How Starbucks perfected CRM with its Rewards Membership

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3 Creative Ways to Reduce Churn

Going off the beaten path can have surprising results

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The Do’s & Don’ts of Apologizing

Everyone makes mistakes. How you respond to them is what sets you apart

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Members Only: The Amazon Prime Model

Many retailers try to follow in the footsteps of Amazon, but not all are cut out for a paid membership program

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Know Your Churn: How to Identify Your Retention Roadblock

The first step to improving churn is knowing that there’s more than one kind — and not all of them are bad

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The Art of Upselling: How Retention Can Drive More Growth Than Acquisition

Did you know that 62% of clients not upsold in their first three months churn within two years?

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The Customer is Always Right?

We all know the customer isn’t always right, but they are certainly never wrong

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What Customer Metrics Are You Overlooking?

Marketing is built on KPIs, but you might still be missing out on valuable data points

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Using Conversational Marketing at Each Stage of the Customer Lifecycle

Conversational marketing engages your customers in an authentic and personable way

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