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MarTech

The simple combination of these two words – marketing and technology – Martech or how brand marketing takes advantage of the latest technologies

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Beyond Keywords and Algorithms: 5 SEO Tips for the Modern Age

In 2020, there’s so much more to SEO success than stuffing posts full of key phrases

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The TikTok Takeover Campaign from Microsoft

Microsoft’s motive for the takeover is gaining the data advantage of a thriving social network

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The Relation Between Loyalty and Technology

Technology alone is rarely the answer to your business needs. Here's why

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The Compliant Cookie: How to Collect Data in a Post-GDPR World

Increased focus on data privacy means now is the time to rethink your approach to digital marketing

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Why Data-Driven Storytelling is the Future of Marketing

Facts alone are not enough to create an effective campaign — you also need to appeal to your audience’s emotions

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Location Tracking Drops as a Result of Apple App Alerts

Brands have to work off the kind of data that customers are willing to share and predictive analytics that remain relevant without overstepping boundaries

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Data Cleanse: The Importance of Scrubbing Your Database

Periodically scrubbing your customer databases is essential to keep marketing interactions focused and relevant

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How Smart About CRM Are You?

There are CRM marketers who are smart. And there are marketers who are SMART about CRM

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The Price of Privacy

How much is your data worth and is it that bad to share it? See for yourself

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TikTok and #Coronavirus

The short-form video app tests social commerce features in the U.S. What does this mean for eCommerce?

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