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MarTech

The simple combination of these two words – marketing and technology – Martech or how brand marketing takes advantage of the latest technologies

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Innovation or Exnovation: What Your Marketing Tech Stack Says About You

The tech stack behind any marketing company reveals a great deal about their priorities and business values

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Rise of the Chatbots: 3 Ways They Increase CLTV

There’s no need to fear the robot revolution

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What Marketers Need to Know About Apple’s Privacy Changes

Relationship marketers stand to gain ground as digital advertising braces for the impact of iOS 14.5

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How COVID Helped Cure a Certain Generation of Technophobia

Before COVID, many Baby Boomers experienced technophobia, but now, they are the fastest-growing group of online shoppers!

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5 Vital Ways AI Can Supercharge Your Relationship Marketing Efforts

Artificial intelligence can help you optimize your relationship marketing initiatives across the board

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To Succeed in 2021, Invest in Automated Tools and Human Talent

Know when to use the personal touch and when to flip the software switch

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3 Key Differences Between Marketing to Millennials and Zoomers

While there are many similarities between both groups, marketers need to understand how - and why - they differ

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Choose Your Chatbot Wisely

With the right chatbot, your business can scale up marketing and sales with great efficiency and deliver real value for your investment

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How Retailers Will Be Using Artificial Intelligence In 2021 (and Beyond)

Artificial intelligence is here to stay in the marketing world — and it’s only going to get more advanced. Here’s where you’ll need to be using it

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Learning from Edison to Improve SEO

Do you know what the first lesson of SEO is? Let’s ask Edison

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