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MarTech

The simple combination of these two words – marketing and technology – Martech or how brand marketing takes advantage of the latest technologies

Featured

5 Vital Ways AI Can Supercharge Your Relationship Marketing Efforts

Artificial intelligence can help you optimize your relationship marketing initiatives across the board

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To Succeed in 2021, Invest in Automated Tools and Human Talent

Know when to use the personal touch and when to flip the software switch

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3 Key Differences Between Marketing to Millennials and Zoomers

While there are many similarities between both groups, marketers need to understand how - and why - they differ

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Choose Your Chatbot Wisely

With the right chatbot, your business can scale up marketing and sales with great efficiency and deliver real value for your investment

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How Retailers Will Be Using Artificial Intelligence In 2021 (and Beyond)

Artificial intelligence is here to stay in the marketing world — and it’s only going to get more advanced. Here’s where you’ll need to be using it

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Learning from Edison to Improve SEO

Do you know what the first lesson of SEO is? Let’s ask Edison

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Ecommerce SEO Best Practices

Power your search engine rankings by using these ecommerce SEO tips

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What Google Page Experience Means for the Future of B2C SEO

The Google Page Experience algorithm update serves as a strong reminder that there’s more to digital CX than great content

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Beyond Keywords and Algorithms: 5 SEO Tips for the Modern Age

In 2020, there’s so much more to SEO success than stuffing posts full of key phrases

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The TikTok Takeover Campaign from Microsoft

Microsoft’s motive for the takeover is gaining the data advantage of a thriving social network

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