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Optimove Connect, Optimove’s annual event dealing with the latest trends and developments in the CRM realm, will be taking place at the end of the month

Erez Romas
October 15 2018

It’s that time of the year again, where leading strategists, brands, and CRM practitioners from all over the world gather for a two-day relationship marketing event, hosted by Optimove. In just one week from today, Optimove Connect will open in Tel Aviv (right on the seashore, to get those inspiration juices flowing), and will bring together over 500 relationship marketing professionals, exposing them to new ideas, opportunities, and potential business partners.

Optimove – a provider of smart marketing software solutions that enable brands to maximize customer value through data-driven optimized campaigns – believe that knowledge is the best way to get marketers to be better at their jobs. Optimove (a reminder – the parent company of PostFunnel) started hosting Optimove Connect four years ago, and the upcoming event is sure to be its biggest ever.

The event will take place on October 22nd and 23rd: The first day will consist of back-to-back workshops and the second day will be mostly dedicated to panel sessions and keynote speeches. In between, the attendees will also find the time to network, mingle and enjoy the venue and a live concert. Check out last year’s recap here:

Among the speakers, attendees can expect to find leading marketing figures like Lev Peker, CMO of Adorama; Gloria Synn, Vice President, Member Strategy and Monetization at Dollar Shave Club; Prof. Barak Libai from the Arison School of Business; Jessica Granata, Director of Marketing at Paul Stuart; Andrew Cochrane, Chief Commercial Officer at SBTech, Hugony Francesco, Online Gaming CRM Strategy at Sisal and Jackson Jeyanayagam, Chief Marketing Officer at Boxed.com. Optimove team members will also take an active part in the event.

The sessions and lectures in the second day will dive into the things that hold the largest contribution to marketers, such as the relationship between technology and the human advantage, customer loyalty and its drivers, the pros and cons of subscription vs. transaction models, surviving the Amazon era in e-commerce, marketing-related data-privacy issues, the definition of the customer and much more.

The workshops of the first day will be a good opportunity for the attendees to be exposed to new ideas in a more intimate format, and to practice themselves. Among some of the workshops, you’ll be able to learn the scientific way to compare your CRM tactics, how to successfully repurpose content, some email marketing tips, and advanced campaign analysis, these with many more.

PostFunnel, which plays a key role in Optimove’s strategy to improve marketer’s performance through knowledge, will be covering the event, and you’ll be able to find our team members among the guests, as well as receive a free copy of the best articles we published in Q3 2018. Should you be interested in contributing to us, or to participate in our Powwow series, we’d be more than happy to get to know you, either at the event itself or you can give us a heads-up at writeforus@opstfunnel.com.

If you’re interested in going and still haven’t purchased a ticket, you should hurry up and do so. Looking forward to seeing you next week! Optimove and the PostFunnel team.

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Erez Romas

For the last ten years, Erez has seen the financial media industry from almost every angle. He has worked as a correspondent and editor of foreign affairs in Israel's leading financial daily newspaper, Calcalist, later assuming the role of the paper's news desk's head. He left Calcalist to become Editor-in-chief of Finance Magnates, a global leader in news, research and events in the field of currency markets, later becoming COO. He is proficient in four languages, an avid swimmer and a swimming instructor for adults and children.

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