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Optimove Insights

The CRM Contribution Metric: Know What Your CRM Is Worth

Top brands drive 33% of the revenue via CRM marketing. Want to know how you can measure your performance? Here are the important variables

Chen Ofir
June 24 2019

Chen Ofir

Chen Ofir is a Data Scientist at Optimove. Chen has experience analyzing customer data and executing campaigns, based on insights retrieved from the data. Chen holds a BSc in Industrial Engineering and Management.

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