
Customer Modeling, Optimove Insights
The CRM Contribution Metric: Know What Your CRM Is Worth
Top brands drive 33% of the revenue via CRM marketing. Want to know how you can measure your performance? Here are the important variables

The Perks of Loyalty: Starbucks’ Successful Rewards Program
Ariella Brown | 02.09.2021
5 Soft Skills Every Marketer Should Have
Sarah LeBoeuf | 07.09.2021
3 Creative Ways to Reduce Churn
Sarah LeBoeuf | 14.08.2021
The Do’s & Don’ts of Apologizing
Sarah LeBoeuf | 05.08.2021