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Marketing Orchestration

The latest on how marketers keep all messages and automations harmonious for maximum response across all communication channels

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Tips for Creating Shareable Social Media Content

Creating social media content that gets shared is about more than just getting lucky

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With Friends Like These: How Working with Competitors Improves Your Brand

Your competitors aren’t your enemies. In fact, working with them on special promotions is good for your bottom line

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5 Brands Using Influencers to Strengthen Customer Relationships

Influencer marketing is nothing new – but it continues to be an effective way to forge and strengthen relationships with your target audience

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Reinventing the Department Store

For department stores, there’s little time left for subtlety. It is time for reinvention

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Top Mobile Personalization Trends

Mobile phones have become smarter, more innovative, and more integrated in people’s lives. Shouldn’t brand marketing follow suit?

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Content Marketing Vs. Thought Leadership: When Should Each Approach Be Used?

Aligning these two content strategies is a retention superpower for savvy marketers

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Steering your On and Offline Shoppers into your Brick-and-Mortar

Here’s how to get both your on and offline audiences to step into your store

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12 Brands That Nailed Their Quarantine Emails

Keeping in touch with your retail customers during the COVID-19 shutdown is crucial. Check out twelve brands doing it right with email

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Don’t Make Ads: Make Engaging Entertainment

Consumers want that joyful positivity in messaging. That’s very effective marketing!

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4 Quick Ways to Improve Your Customer Support

A few easy fixes will go a long way toward reducing frustration and increasing customer retention

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