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Marketing Orchestration

The latest on how marketers keep all messages and automations harmonious for maximum response across all communication channels

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2020 Top Marketing Channels

Marketing channels you should pay the most attention to and those you need to press the brakes on

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Consumers Engage with Content by Their Favorite Stars

What marketers can learn from celebrities on social media – post-COVID-19

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Omnichannel Personalization With CDP

Achieve your omnichannel marketing goals with CDP

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Tips for Creating Shareable Social Media Content

Creating social media content that gets shared is about more than just getting lucky

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5 Brands Using Influencers to Strengthen Customer Relationships

Influencer marketing is nothing new – but it continues to be an effective way to forge and strengthen relationships with your target audience

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Reinventing the Department Store

For department stores, there’s little time left for subtlety. It is time for reinvention

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Top Mobile Personalization Trends

Mobile phones have become smarter, more innovative, and more integrated in people’s lives. Shouldn’t brand marketing follow suit?

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Content Marketing Vs. Thought Leadership: When Should Each Approach Be Used?

Aligning these two content strategies is a retention superpower for savvy marketers

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Steering your On and Offline Shoppers into your Brick-and-Mortar

Here’s how to get both your on and offline audiences to step into your store

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12 Brands That Nailed Their Quarantine Emails

Keeping in touch with your retail customers during the COVID-19 shutdown is crucial. Check out twelve brands doing it right with email

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