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Spotlight on Zara’s Marketing Strategy: a Brand that Spends Next to Nothing on Advertising

Fast-fashion giant Zara is worth over $13 billion - despite spending less than 0.5% of its annual revenue on advertising. Learn why

Can Zara and Pull&Bear Pull Inditex’s CRM Practices Up the Ladder?

We conducted our 7 Commandments of CRM analysis for the global clothing company and its brands. And found another place where they lost to Uniqlo

Uniqlo Beats Zara and H&M at Technology and Customer-Centricity

Two strategic ways in which the Japanese casual wear brand has unlocked the power of fast fashion

How is Zara Shaping Customer Relationships?

We analyzed Zara's one-size fits all CRM marketing approach. And had no choice but to give them a poor score

How Zara Is Helping to Prevent Covid-19

A look at the creativity behind leading brands who battle the spread of coronavirus

Gap vs. Zara: Is Zero Effort Better Than Blast Emails?

Welcome to Brand Prix #4, where we examined the retention strategies of two trendy global retailers fashionably dressing the younger generations: Gap Kids a

zara

Spotlight on Zara’s Marketing Strategy: a Brand that Spends Next to Nothing on Advertising

Can Zara and Pull&Bear Pull Inditex’s CRM Practices Up the Ladder?

Uniqlo Beats Zara and H&M at Technology and Customer-Centricity

How is Zara Shaping Customer Relationships?

How Zara Is Helping to Prevent Covid-19

Gap vs. Zara: Is Zero Effort Better Than Blast Emails?

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