In this 2-part series, we’ll take a look at some tactics to help shape a winning retention marketing strategy according to generation
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Keep up with digital marketing trends, sharpen your skills, and further establish your credibility with these great options to set you apart from your peers
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Writing blogs is an excruciating task but the mistake many brands often do: Writing to get leads. Learn from this mega CRM company what you're missing
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Nothing in Godin's new book will surprise old readers, but it's a needed refresher on why marketing's big ideas are important
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The holiday season's great for customer acquisition. But unless you use a matching holiday-focused retention plan, you might never see these customers again
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Getting a customer to engage is hard. Keeping him engaged is harder. Skilled marketers use these email campaigns to keep contacts from slipping away
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Are we getting over-obsessed with minimizing churn and maximizing renewals? What if we were actually better off inspiring brand evangelism?
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