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How Can Companies Deal with Disloyalty?
Consumers have a cheating problem when it comes to brands. Here’s how you can keep them loyal
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eCommerce Product Marketing: ‘Failing’ Better by Putting Customers at the Center
For decades, tech startups used failure as a conceptual ingredient in product development, marketing, and profitability. Can eComm brands do the same?
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Why Customers Don’t View Package Design the Same Way Anymore
Product design has always mattered, but now more than ever: A closer look into the 3 key ways e-Comm has affected product design and packaging
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Asking the Experts: Martech Trends to Keep an Eye On in 2019
Marketers must implement the latest tech products and trends to stay relevant
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Customer Centricity Is Taking Over. Are You There Yet?
In the first of a two-part series, we look at some main reasons why customer centricity is becoming the norm in the business world
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How to Build a Successful Subscription Model
Subscription models continue their popularity streak, but there's more to it than just curating products for your box. Use these insightful tips to start
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Pricing Psychology: 7 Clever Tweaks To Make Customers Buy Again
If you’re struggling to gain customers and, more importantly, keep them — read this!
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