Subscribe

CRM Strategy

eCommerce Product Marketing: ‘Failing’ Better by Putting Customers at the Center

For decades, tech startups used failure as a conceptual ingredient in product development, marketing, and profitability. Can eComm brands do the same?

Aaron Orendorff
May 02 2019

Aaron Orendorff

Previous the Editor in Chief of Shopify Plus, Aaron Orendorff is now the founder of iconiContent, where he’s busy “saving the world from bad content.” He’s also a regular contributor at Mashable, Entrepreneur, Lifehacker, Fast Company, Business Insider, Content Marketing Institute, and more. Connect with him on Twitter or Facebook.

You must be logged in to post a comment.

X
X
Chars: 0
Chars: 0
X

Let's Get Acquainted

Chars: 0
X

Get your free print edition!

Fill out your complete details below

Chars: 0
Chars: 0
Chars: 0
Chars: 0
Chars: 0
Chars: 0
X
Chars: 0
Chars: 0
TwitterFacebookLinkedIn