Featured
Why Your North Star Metric Might Be Sending You South
There’s a fine line between focus and tunnel vision, and the north star metric seems to fall right on the border. Is it really best to have only one metric?
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How To Build a Data-Driven Marketing Culture
Modern marketing is data-driven, but many work cultures are not. How can brands implement data policies across organizations and diverse teams?
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How to Build a Data-Driven Influencer Marketing Strategy
Push your influencer marketing forward with data
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How Retailers Will Be Using Artificial Intelligence In 2021 (and Beyond)
Artificial intelligence is here to stay in the marketing world — and it’s only going to get more advanced. Here’s where you’ll need to be using it
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Get Your Data Straight, Before It’s Too Late
PostFunnel’s Partner Advisory brings you the POV of those catering to the marketing industry regarding the most crucial issues marketers face right now
Read moreB2CRM News Update: Instagram Features for Brands, and Two Infographics You Need to See
Watch a quick weekly news roundup. This time: IG ad capabilities, consumer’s covid-19 messaging fatigue, and ICE CREAMMMMvv
Read moreB2CRM News Highlights: Influencers data, Meaningful Renovation, and Relevant Innovation
Watch a quick weekly news roundup. This time: the results of new research regarding influencer marketing trends in 2020, and breakfast cereal. Yup
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Zero-Party Data: What It Is, and Why You Should Be Using It
The hype is real: ZPD can lead you to a much deeper understanding of your customers, enabling a truly personalized experience
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The Compliant Cookie: How to Collect Data in a Post-GDPR World
Increased focus on data privacy means now is the time to rethink your approach to digital marketing
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Balancing Privacy Regulation and Marketing
Marketers have to be up on privacy regulations. Here’s a run down
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Why Data-Driven Storytelling is the Future of Marketing
Facts alone are not enough to create an effective campaign — you also need to appeal to your audience’s emotions
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