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Data Analysis

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Why Your North Star Metric Might Be Sending You South

There’s a fine line between focus and tunnel vision, and the north star metric seems to fall right on the border. Is it really best to have only one metric?

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How To Build a Data-Driven Marketing Culture

Modern marketing is data-driven, but many work cultures are not. How can brands implement data policies across organizations and diverse teams?

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How to Build a Data-Driven Influencer Marketing Strategy

Push your influencer marketing forward with data

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How Retailers Will Be Using Artificial Intelligence In 2021 (and Beyond)

Artificial intelligence is here to stay in the marketing world — and it’s only going to get more advanced. Here’s where you’ll need to be using it

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Get Your Data Straight, Before It’s Too Late

PostFunnel’s Partner Advisory brings you the POV of those catering to the marketing industry regarding the most crucial issues marketers face right now

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B2CRM News Update: Instagram Features for Brands, and Two Infographics You Need to See

Watch a quick weekly news roundup. This time: IG ad capabilities, consumer’s covid-19 messaging fatigue, and ICE CREAMMMMvv

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B2CRM News Highlights: Influencers data, Meaningful Renovation, and Relevant Innovation

Watch a quick weekly news roundup. This time: the results of new research regarding influencer marketing trends in 2020, and breakfast cereal. Yup

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Zero-Party Data: What It Is, and Why You Should Be Using It

The hype is real: ZPD can lead you to a much deeper understanding of your customers, enabling a truly personalized experience

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The Compliant Cookie: How to Collect Data in a Post-GDPR World

Increased focus on data privacy means now is the time to rethink your approach to digital marketing

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Balancing Privacy Regulation and Marketing

Marketers have to be up on privacy regulations. Here’s a run down

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Why Data-Driven Storytelling is the Future of Marketing

Facts alone are not enough to create an effective campaign — you also need to appeal to your audience’s emotions

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