Automated Marketing Archives

Featured

What Marketers Can Learn From Tulsa’s Citizen-Centered Analytics

The city of Tulsa deployed a citizen-centered analytics measurement system to improve its services. Here’s what marketers can learn from the outcomes

Asking the Experts: How to Keep Your Marketing Messages Working in Your Favor

Finding success with email campaign flows is easier than you think, and we have the tips

Don’t Just Automate: Learn how to Orchestrate

As an unfortunate mishap recently experienced by a large retailer clearly demonstrates - automation without orchestration leads to chaos. Learn the basics

4 Retention Marketing Trends You Need to Address in 2019

Last year's challenges - declining organic reach and new customers' costs - aren’t showing signs of letting up. Here's how to revamp your retention strategy

Asking the Experts: The Hidden Rules of Product Launching

How to prepare your marketing strategy before your product even launches: We searched for answers

A/B Testing Your Email Campaigns: Benefits and Drawbacks

A/B testing your email campaigns is a move in the right direction, the only direction, but you have to know how. Here's your manual to doing it right

Here’s What The Perfect Onboarding Message Looks Like

If your onboarding process fails to accomplish its goals, you run the risk of seeing a significant drop in retention. We have the solution

Moving Beyond One-Size-Fits-All Retargeting Strategies

First impression is important, but In e-commerce, targeting a user AFTER he visited your site is what will bring you the real conversions

Don’t Push This Technology Under The Radar

Consumers spend more than 5 hours on smartphones. Tap them on the shoulder with push notifications and increase conversions

Agility Isn’t Just for Evolutionists

Today’s marketing landscape is a classic example of Darwin’s notion of the “survival of the fittest.” Only agile marketers will succeed