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Analysis

A deep-dive into what makes marketing strategies succeed

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12 Brand Personality Types To Consider For Revved-Up Retention

Is your brand TRULY memorable? Learn from market leaders how a vibrant personality is the key to leaving your competition in the dust.

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Analyzing The Makeup of Sephora’s Digital Marketing Strategy

Take a look at the marketing strategies the cosmetic behemoth Sephora uses to delight customers, drive loyalty, and build market share.

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5 Ways Burger King’s Sensational Marketing Strategies are Shaking Things Up

Read about Burger King’s Sensational Marketing Ideas - In an industry where competition is intense, Burger King pushes boundaries to get noticed

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Spotlight on Zara’s Marketing Strategy: a Brand that Spends Next to Nothing on Advertising

Fast-fashion giant Zara is worth over $13 billion - despite spending less than 0.5% of its annual revenue on advertising. Learn why

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COVID-19: Impact on Data Privacy

Personal data is being used to fight COVID-19 and its raising privacy concerns

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Shock Marketing: Running a Controversial Campaign the Right Way

Controversial marketing campaigns account for some of the most viral ad content out there, but they come with a catch.

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Best Practices for Cohorting Customers by Lifetime Value

How can brands effectively manage multiple LTV cohorts, each requiring a unique marketing strategy?

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Keeping It Real and Timely

You can reap the benefits of insight into the state of each customer in real time combined with predictive analytics to optimize the customer’s journey

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Marketing Amid Corona: 3 Crucial Steps You Must Take

Some aspects of digital marketing are becoming more important now. Don't neglect them

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Generation Z is Here: How to Retain and Engage Them

The next generation of customers has arrived. Are you ready for them?

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