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Analysis

A deep-dive into what makes marketing strategies succeed

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COVID-19: Impact on Data Privacy

Personal data is being used to fight COVID-19 and its raising privacy concerns

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Shock Marketing: Running a Controversial Campaign the Right Way

Controversial marketing campaigns account for some of the most viral ad content out there, but they come with a catch.

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Best Practices for Cohorting Customers by Lifetime Value

How can brands effectively manage multiple LTV cohorts, each requiring a unique marketing strategy?

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Keeping It Real and Timely

You can reap the benefits of insight into the state of each customer in real time combined with predictive analytics to optimize the customer’s journey

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Marketing Amid Corona: 3 Crucial Steps You Must Take

Some aspects of digital marketing are becoming more important now. Don't neglect them

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Generation Z is Here: How to Retain and Engage Them

The next generation of customers has arrived. Are you ready for them?

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Why Retailers Need to Hop on the BOPIS Bandwagon (And How to Go About It)

Learn how to optimize BOPIS processes throughout your organization

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Don’t Wait (Tables). Deliver

Interactive retail charts from the New York Times, a Dr Fauci Bubblehead, and other amazing things you must see

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File These Examples of Excellent Copywriting in the Inspiration Folder

6 great pieces of copy you’ll wish you’d written yourself

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Client Onboarding in 2020: Keeping the Customer Engaged and Moving Forward

Make customers fall in love with your brand from the get-go, and they’ll stick around well into the future

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