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Customer Modeling

Precedents for Unprecedented Times: Brands Pivot for Relevant Marketing

How to be responsive to your customers’ needs and concerns and maintain a strong relationship with them during COVID-19

Ariella Brown
March 31 2020

Ariella Brown

Ariella holds a PhD in English and started out teaching writing. She then shifted to writing professionally with a focus on marketing and tech. She's written on 3D printing, AR, big data, analytics, blockchain, digital currency, supply chains, sustainability, VR, and all kinds of interesting innovations. Her work has been featured in Adweek, CFO, CoinDesk, DMN, Dice Insights, EBN, Forbes, Information Week, 3D Printing Industry, EE Times, and Techopedia, among other publications.

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