Special Projects

Our Best, Our Most, Our Worst: 2021 in Relationship Marketing Content

We're putting an end to 2021 with a collection of our most popular B2C CRM posts from the past year (and some wild cards you might have missed)

PF Team

We love end-of-year lists as they literally force us to take a long hard look at ourselves. You know, the type we avoid at all costs.

But it’s undeniable, there’s something about end-of-year lists that almost forces us to do them. And yes, technically our editor told us to “do them”, but it nevertheless helps us understand you better, us better, and sheds some light on our relationship (still complicated).

So, hand-forced, we took a dive into the PostFunnel 2021 content, pulled up some stats, and reviewed what type of content resonated with you, what you absolutely hated, what you found educational, what went completely ignored, and tried to figure out why we wrote about Tik Tok so much.

Our Intake on 2021

  1. TikTok’s Influence in 2021
  2. Rise of the Chatbots: 3 Ways They Increase CLTV
  3. Comparing Holiday Marketing in 2019, 2020, and 2021
  4. 2021 in Trends: Clubhouse, memestocks, NFT, and Crypto – should marketers care in 2022?
  5. Customer Marketing Lessons to take from 2021

Top Content You Liked The Most

  1. Fiverr’s Head of CRM: “Our Super Bowl Ad is Speaking our CRM language”
  2. Food for Thought: A Year Into COVID, What Defined Marketing Success for QSR Brands?
  3. How Beauty Brands Are Leading the Marketing Industry to a More Inclusive Future
  4. 3 Forward-Thinking Examples of Customer-Centric Marketing
  5. 3 Key Differences Between Marketing to Millennials and Zoomers
  6. How Brands Support Mental Health

New Content Series in 2021

  1. 7 CRM Commandments Spinoff
  2. B2CMO
  3. Wayback Machine 

Our Franchises of the Year

  1. Ads We Loved
  2. Podcasts for Marketing Leaders
  3. Wayback Machine
  4. Marketing Lessons from TedTalks
  5. B2CMO
  6. Do’s and Dont’s
  7. From the Vault
  8. Relationship Marketing 101
  9. 7 CRM Commandments
  10. 7 CRM Commandments Spinoff

All about TikTok

  1. Sephora: Bringing a TikTok Star, D2C, and Big Retail Together. How Will it Work?
  2. TikTok Delivers a Viral Advantage for Retailers
  3. Your Biometric Data on TikTok
  4. TikTok Attracts More Brands as its Audience Expands Beyond Gen Z
  5. TikTok’s Influence in 2021

Pandemic Lessons

  1. How COVID Helped Cure a Certain Generation of Technophobia
  2. How the Pandemic Pushed Contactless Payment Adoption
  3. Market Troubleshooting: What Didn’t Work During the Pandemic?
  4. D2C Plus Marketing Yields Success During The Pandemic
  5. Food for Thought: A Year Into COVID, What Defined Marketing Success for QSR Brands?

Brands that caught our attention

Subscribers Exclusive

It started in early 2020 as our weekly “Marketing Amid Corona” update. It merged with the B2CRM news work we do here on PostFunnel – to become our popular Tuesday newsletter (for subscribers only).

But throughout all its revisions and changes, one thing remained constant: our attempt to bring you insights that would help you become better relationship marketers.

We do it with links, tips, and our news coverage, but also with the email’s opening section, which we call “our take,” where insights can come from anywhere – from marketing news to world news, pop culture to finance, sports events to the White House. The article brings you these “our take” segments of our past newsletters. make sure to subscribe to our weekly newsletters. 

Our 2 Cents for 2022

  1. 6 Ways Marketers Can Prepare for 2022 Right Now
  2. Customer Loyalty Adopts & Drops for 2022

 

Check out our roundup from 2020 and stay tuned for 2022 😉