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Now it’s Target’s Turn to Market Christmas in September

Retailers benefit from earlier holiday shopping, and last year it officially began in early October. Will they use it to boost CRM efforts smartly?

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Circle of Loyalty: Target’s “Circle” Proved Value of Personalization

Target hit 100 million members for its personalized, open-for-all "Circle Rewards", growing revenue in all kinds of ways

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It’s Back-to-School Time at Target

School's out for summer! Here’s how Target is getting customers excited for the return

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Fixing What Ain’t Broken at Target

Change is not always for the better, especially when a brand’s success was built on delivering value

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Plant Style in Your Home with Target’s Virtual Reality

The retailer's first limited-edition collection with plant enthusiast and interior stylist comes at a great time

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B2CRM News: Wholesale + DTC is a thing. Plus: Online Gambling’s Outlook

Watch: Giant retailers are collaborating more and more with DTC brands. We also talk about DraftKings great weekend

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This Is Also Marketing: Brands Incentivize Employees to Get Vaccinated

From Starbucks to McDonalds, here are 11 brands that understand that strengthening customer relationship is a strategic mindset

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The “Black Doll Test” Goes to Target

The retailer has taken a major role in teaching and influencing customers to help create meaningful impact and long-lasting change for the Black Community

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