CRM Commandments Spinoff

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A Letter to Nikki Neuburger: An Update on lululemon’s Basic CRM Tactics

Revisiting the analysis of the athletic apparel retailer on our “7 commandments of CRM” series

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A Letter to Cory Bayers: An Update on Patagonia’s Basic CRM Tactics

Revisiting the original score we gave the outdoorsy brand on our “7 commandments of CRM” examination

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A Letter to Katie Nauman: An Update on Petco’s Basic CRM Tactics

Revisiting the original score we gave the wellness brand on our “7 commandments of CRM” examination

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A Letter to Christos Stavrou, Head of CRM at Sunday Natural Products

Revisiting the original score we gave the wellness brand on our “7 commandments of CRM” examination

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A Letter to Lizzy Foster: an Update on Farmison &Co.’s Basic CRM Tactics Score

Revisiting the original score we gave the brand on our “7 commandments of CRM” examination

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A Letter to Adolfo Villagomez, an Update on The Home Depot’s Basic CRM Tactics

Revisiting the original score we gave the brand on our “7 commandments of CRM” examination

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A Letter to Mary Alderete: An Update on Gap’s Basic CRM Tactics

Revisiting our “7 commandments of CRM” examination of the brand

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A Letter to Cristina Ceresoli: An Update on Chico’s FAS/Soma’s Basic CRM Tactics

Revisiting our “7 commandments of CRM” examination of the brand

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A Letter to Sara Tervo of EXPRESS: An Update on the Brand’s Basic CRM Tactics

Revisiting our “7 commandments of CRM” examination of EXPRESS reveals some minor improvement

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A Letter to Nick Thomas: An Update on Holland & Barrett’s Basic CRM Tactics

Revisiting our “7 commandments of CRM” examination of the brand isn’t bearing great news

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