![](https://postfunnel.wpenginepowered.com/wp-content/uploads/2019/05/Optimove-insight-placeholder-Fast-data-vs-Slow-data1110_495.png)
Customer Modeling, Optimove Insights
Fast and Slow Data: Why It’s So Important to Combine Them
Luring people into your store requires a rich set of data – but a different set than what's needed to react to their signals when they’ve passed the door
![](https://postfunnel.wpenginepowered.com/wp-content/uploads/2021/08/costumer-loyalty_-Starbucks-318_318-110x110.jpg)
The Perks of Loyalty: Starbucks’ Successful Rewards Program
Ariella Brown | 02.09.2021![](https://postfunnel.wpenginepowered.com/wp-content/uploads/2021/08/5_Skills_Every_Marketer_Should_Have_318_318-110x110.jpg)
5 Soft Skills Every Marketer Should Have
Sarah LeBoeuf | 07.09.2021![](https://postfunnel.wpenginepowered.com/wp-content/uploads/2021/07/3_Creative_Ways_318_318-110x110.jpg)
3 Creative Ways to Reduce Churn
Sarah LeBoeuf | 14.08.2021![](https://postfunnel.wpenginepowered.com/wp-content/uploads/2021/07/PF-ALL318_318-2-110x110.jpg)
The Do’s & Don’ts of Apologizing
Sarah LeBoeuf | 05.08.2021![](https://postfunnel.wpenginepowered.com/wp-content/uploads/2021/05/loyalty_-refferal-programs318_318-110x110.png)