
Customer Modeling, Optimove Insights
Fast and Slow Data: Why It’s So Important to Combine Them
Luring people into your store requires a rich set of data – but a different set than what's needed to react to their signals when they’ve passed the door

The Perks of Loyalty: Starbucks’ Successful Rewards Program
Ariella Brown | 02.09.2021
5 Soft Skills Every Marketer Should Have
Sarah LeBoeuf | 07.09.2021
3 Creative Ways to Reduce Churn
Sarah LeBoeuf | 14.08.2021
The Do’s & Don’ts of Apologizing
Sarah LeBoeuf | 05.08.2021