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“You Can Have it in Any Color You Want, as Long as it’s Black”

What would Henry Ford say about customization and personalization in the digital era? They are now not only a must, but they are also completely affordable

Pini Yakuel
June 20 2018

Pini Yakuel

Pini co-founded Optimove in 2009 and has led the company, as its CEO, since its inception. With two decades of experience in analytics-driven customer marketing, business consulting and sales, he is the driving force behind Optimove. His passion for innovative and empowering technologies is what keeps Optimove ahead of the curve. He holds an MSc in Industrial Engineering and Management from Tel Aviv University.

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