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MarTech, Optimove Insights

Why CDPs Fail: A Tale of Three Unfulfilled Expectations

All insight and no execution is cause for frustration, errors, and money lost. Learn why Customer Data Platforms are hard-pressed to keep their promises

Agathe Westad
January 03 2019

Agathe Westad

Agathe is Director of New Business for Optimove in North America. Agathe specializes in advising large corporations and growing startups alike on the best ways to deploy more personalized and scientific marketing strategies, with the aim of achieving measurable growth in customer engagement, loyalty and LTV. Agathe holds an LLB in International Law from King’s College London and a Masters in Commercial Law from the Sorbonne

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