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Data Analysis

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Why Your North Star Metric Might Be Sending You South

There’s a fine line between focus and tunnel vision, and the north star metric seems to fall right on the border. Is it really best to have only one metric?

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Upgrade Your Marketing With a CDP

A CDP can prove your ROI within months in terms of the gains in customer engagement and conversion. Here’s what you need to know

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Location Tracking Drops as a Result of Apple App Alerts

Brands have to work off the kind of data that customers are willing to share and predictive analytics that remain relevant without overstepping boundaries

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Data Cleanse: The Importance of Scrubbing Your Database

Periodically scrubbing your customer databases is essential to keep marketing interactions focused and relevant

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This Article Gives You One Tip: Data

We gathered a bunch of updated, reliable sources for you to pull numbers from. Use them when you build your new marketing plans for corona times

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Don’t Overlook These LTV Fundamentals

The obstacles to calculating your customer lifetime value aren’t mathematical, but organizational

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How Smart About CRM Are You?

There are CRM marketers who are smart. And there are marketers who are SMART about CRM

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The Price of Privacy

How much is your data worth and is it that bad to share it? See for yourself

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When Is the Right Time to Embrace CRM?

Relationship management platforms have many benefits for small businesses but are most effective when managing high volumes of customers

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How to Measure the Success of Your Marketing Plan

While it’s fairly easy to tell when your marketing plan isn’t working, categorically labeling your efforts a complete success is a bit more difficult

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Ahead of the Champs: Get Your CRM Strategy Ready for Euro 2020

Big sports tournaments present a unique challenge, and opportunity, for your Relationship Marketing efforts to really shine. Start preparing right here

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