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Data Analysis

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Why Your North Star Metric Might Be Sending You South

There’s a fine line between focus and tunnel vision, and the north star metric seems to fall right on the border. Is it really best to have only one metric?

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Ahead of the Champs: Get Your CRM Strategy Ready for Euro 2020

Big sports tournaments present a unique challenge, and opportunity, for your Relationship Marketing efforts to really shine. Start preparing right here

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The ABCs of Survey Analysis

Survey says: Here are the best practices for your survey analysis

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How to Overcome Dataphobia When Facing CRM

Finding the right balance between rational and irrational decisions regarding your data is essential to your success. Here’s why

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Getting On Board For Data Privacy Legislation

The law that took effect in California foretells a future of greater privacy regulation throughout the United States

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5 Strategies to Drive Early Stage Growth

Focus your early-days marketing efforts around these proven pillars

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The 7 Biggest Testing Flaws in Marketing

Tests, on tests, on tests. Be sure to not mess up the best ways to learn about customer preferences

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Will Work For Data: How Brands Can Earn Consumer Trust

As new privacy regulations emerge, brands will increasingly be expected to earn consumer trust before data ever reaches a CDP

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How to Market to the 2019 Holiday Shopper

Here's how to make your marketing strategy warm customers' hearts when the weather outside is frightful

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The Marketing Benefits of Small Data

New technological advancements and privacy pushbacks suggest that big data has its limits. What might the future of small data marketing look like?

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What Netflix Can Teach Us About Effective Customer Data Platform Use

Netflix manages one of the most pinpointedly focused customer data platforms on the planet. What lessons can it teach us about publicly available CDPs?

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