Subscribe

Data Analysis

Featured

Why Your North Star Metric Might Be Sending You South

There’s a fine line between focus and tunnel vision. Is having a north star metric really the best option?

Read more

How to Market to the 2019 Holiday Shopper

Experts predict that the 2019 holiday season will see US retail spending growth reach $1.035 trillion. How you market to shoppers during the jolliest

Read more

The Marketing Benefits of Small Data

The average marketer of 2019 thinks more like a data scientist than a marketer of 20 years ago, and for good reason: Data-driven marketing

Read more

What Netflix Can Teach Us About Effective Customer Data Platform Use

Netflix manages one of the most pinpointedly focused customer data platforms on the planet. What lessons can it teach us about publicly available CDPs

Read more

Marketers, Avoid These 10 Major A/B Testing Gaffes

There’s more to A/B testing than setting up experiments. Here’s how to steer clear of the biggest pitfalls

Read more

Fast and Slow Data: Why It’s So Important to Combine Them

Luring people into your store requires a rich set of data – but a different set than what's needed to react to their signals when

Read more

A Beginner’s Guide To CDPs: What They Can Do For Your B2C Business

With the arrival of a new CRM vertical - the “customer data platforms,” marketers should be well versed in how they differ from incumbent martech solutions

Read more
X
X

Let's Get Acquainted

Chars: 0
X

Get your free print edition!

Fill out your complete details below

Chars: 0
Chars: 0
Chars: 0
Chars: 0
Chars: 0
Chars: 0
X
Chars: 0
Chars: 0
TwitterFacebookLinkedIn