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Analysis

A deep-dive into what makes marketing strategies succeed

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Marketers, Avoid These 10 Major A/B Testing Gaffes

There’s more to A/B testing than setting up experiments. Here’s how to steer clear of the biggest pitfalls

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Big Data in Retail: How Customer Data Platforms Enhance The User Experience

Customers expect fast, useful, and personalized retail shopping experiences. Customer data platforms can help.

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5 Short-Term Techniques For Cultivating Long-Term LTV

Maximizing a customer’s lifetime value shouldn’t take a lifetime — sometimes short-term techniques can be just as effective.

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Analyzing The Makeup of Sephora’s Marketing

Taking a look at the cosmetic behemoth's marketing strategies

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Avoid These Barriers to Customer-Centric Growth

Despite the knowledge that customer-centric marketing strategies can positively impact your business, most companies struggle to put them into practice.

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Navigate the Fluff: A Best Practices Guide for CDPs and Customer Retention

Customer data platforms do more than manage your data — with the right strategy, they can help you retain your most valuable customers.

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The Key Limitations in Calculating and Predicting CLV

If you’ve been with us since the beginning, you already know how to improve your average CLV over time. In this article, we’ll

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Take Notes: This Is What Retail Marketers Can Teach Us About Subscription Churn

Old-school marketing problems call for old-school marketing solutions.

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Read These Customer Retention Lessons from Real-Life Onboarding Case Studies

Could a good "teardown" serve as your next big retention strategy?

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9 Ways Subscription Marketers Can Reduce Churn

Sometimes reducing churn is as simple as improving onboarding or addressing failed payments.

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