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Analysis

A deep-dive into what makes marketing strategies succeed

Featured

9 Ways Subscription Marketers Can Reduce Churn

Sometimes reducing churn is as simple as improving onboarding or addressing failed payments.

Marshall Lemon | 09.16.2019

Head Back To School With These Brands: A 2018 Campaign Report

See how companies’ back-to-school emails stack up

Lauren Dowdle | 09.10.2019

Companies are Giving Consumers Control Over their Data—Here’s Why

The happy medium for collecting customer data? Give control back to your customers

Matt Duczeminski | 08.26.2019

What on Earth is Involuntary Churn and How Can you Reduce It?

Involuntary churn is profits’ silent killer. Use these tips to deal end the madness

Adebisi Adewusi | 08.21.2019

The Elephant in Every eCommerce Room: Three Approaches to Dealing with Amazon

From massive multinationals to one-person hobby shops, anyone and everyone in the eCommerce game encounters Amazon. Fight, join, or co-exist?

Aaron Orendorff | 08.15.2019

Consumers Care About Your Company’s Values

Why cultural-social awareness has become so important for today’s consumers — and how your brand can use this trend to improve loyalty

Lauren Dowdle | 08.14.2019

Interactivity and Personalization: The Future of Video Marketing

As video technology continues to evolve, so do the ways brands are using these tools. Here’s what the future holds for video marketing

Matt Duczeminski | 08.13.2019

How World Chess Champion, Garry Kasparov Learned To Love AI

We’re more effective when we learn from AI instead of tirelessly fighting it. Just ask former world chess champion, Garry Kasparov.

Marshall Lemon | 08.08.2019

It’s the Small Stuff: Quick Tips on Boosting Your Customer Interactions

Creating a holistic experience during the buyer’s journey isn’t an easy process; it requires an understanding that not every customer should be treated

Keith Loria | 08.01.2019

5 Tips to Build a Lasting Emotional Connection with your Customers

Consumers’ emotions greatly influence their transactional behavior. 70% of ’emotionally engaged’ consumers say they spend up to two times or more on brands

Adebisi Adewusi | 07.27.2019
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