A deep-dive into what makes marketing strategies succeed
Sometimes reducing churn is as simple as improving onboarding or addressing failed payments.
See how companies’ back-to-school emails stack up
The happy medium for collecting customer data? Give control back to your customers
Involuntary churn is profits’ silent killer. Use these tips to deal end the madness
From massive multinationals to one-person hobby shops, anyone and everyone in the eCommerce game encounters Amazon. Fight, join, or co-exist?
Why cultural-social awareness has become so important for today’s consumers — and how your brand can use this trend to improve loyalty
As video technology continues to evolve, so do the ways brands are using these tools. Here’s what the future holds for video marketing
We’re more effective when we learn from AI instead of tirelessly fighting it. Just ask former world chess champion, Garry Kasparov.
Creating a holistic experience during the buyer’s journey isn’t an easy process; it requires an understanding that not every customer should be treated
Consumers’ emotions greatly influence their transactional behavior. 70% of ’emotionally engaged’ consumers say they spend up to two times or more on brands
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