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Analysis

A deep-dive into what makes marketing strategies succeed

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The Elephant in Every eCommerce Room: Three Approaches to Dealing with Amazon

From massive multinationals to one-person hobby shops, anyone and everyone in the eCommerce game encounters Amazon. Fight, join, or co-exist?

Aaron Orendorff | 08.15.2019

Consumers Care About Your Company’s Values

Why cultural-social awareness has become so important for today’s consumers — and how your brand can use this trend to improve loyalty

Lauren Dowdle | 08.14.2019

Interactivity and Personalization: The Future of Video Marketing

As video technology continues to evolve, so do the ways brands are using these tools. Here’s what the future holds for video marketing

Matt Duczeminski | 08.13.2019

How World Chess Champion, Garry Kasparov Learned To Love AI

We’re more effective when we learn from AI instead of tirelessly fighting it. Just ask former world chess champion, Garry Kasparov.

Marshall Lemon | 08.08.2019

It’s the Small Stuff: Quick Tips on Boosting Your Customer Interactions

Creating a holistic experience during the buyer’s journey isn’t an easy process; it requires an understanding that not every customer should be treated

Keith Loria | 08.01.2019

5 Tips to Build a Lasting Emotional Connection with your Customers

Consumers’ emotions greatly influence their transactional behavior. 70% of ’emotionally engaged’ consumers say they spend up to two times or more on brands

Adebisi Adewusi | 07.27.2019

How Big Data Helps Nonprofits Thrive

Data drives big business. But does it have a place in the third sector? Here’s how Big Data helps nonprofits maximize their real-world

Marshall Lemon | 07.23.2019

What Scarcity in Gaming Can Teach Marketers About Retention

In the beginning, there was Mario, and everybody was happy. Then inflation came along, and while everything from a loaf of bread to a Hyundai

Adam Fout | 07.18.2019

The Modern CMO as Personified by These Famous TV Characters

What does today's marketing leader look like? We took our favorite TV characters, mixed them together, and ended up with the modern CMO.

Rebecca Wojno | 07.17.2019

Should Predictive Analytics Be Subject to Government Regulation?

Predictive analytics is a superpower—but without regulation, it could be a consumer’s worst nightmare.

Marshall Lemon | 07.16.2019
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