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Which Metrics Should You Measure for Brand Awareness?
Today’s marketers are increasingly pressed to find the right tools and techniques to measure their efforts. That’s especially true when it comes to
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A deep-dive into what makes marketing strategies succeed
That’s the Way the Cookie Crumbles
On January 14, Google dropped some bombshell news on its Chromium blog, Building a more private web: A path towards making third party cookies obsolete
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Take Advantage of Instagram Stories and Make a Splash
Snapchat had its glory days with the under-25 crowd and is definitely not extinct, but Instagram is the undisputed king of visual social media
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Ready or Not CCPA is Here (And You’re Probably Not)
On January 1, 2020, the California Consumer Privacy Act (CCPA), which passed into law on June 28, 2018, took effect. Businesses had well over a
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What We Can Learn From: A YouTuber Launching A D2C Coffee Brand
As a YouTuber, Emma Chamberlain has gained over 8.5 million subscribers and 950 million views by the end of 2019. She made it to
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Know Your Genre—How to Market a Movie Series
Marketing any media genre (books, music, and TV follow the same rules) requires an understanding a willingness to play with the tropes inherent to that
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Watch Out for These Retail Logistics Trends in 2020
In the past few years, supply chains shifted from operating on their own schedule to accommodating customers’ need for faster, more efficient processes. From one
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Seeing Stars: Acquiring More Reviews and Sales with Simpler Ratings
“The fault, dear Brutus, is not in our stars / But in ourselves,” declares Cassius in William Shakespeare’s Julius Caesar (Act I, Scene III, L
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How to Create A Reactivation Plan of Value
No matter the industry, we can all agree that winning back churned customers is good for business. But there’s more to the equation than
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How to Use Ads to Influence Purchasing Decisions During the Holidays
When it comes to influencing holiday shoppers, ads are money makers for brands. 50% of consumers state that ads impact their purchasing decisions during the
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