A deep-dive into what makes marketing strategies succeed
From massive multinationals to one-person hobby shops, anyone and everyone in the eCommerce game encounters Amazon. Fight, join, or co-exist?
Why cultural-social awareness has become so important for today’s consumers — and how your brand can use this trend to improve loyalty
As video technology continues to evolve, so do the ways brands are using these tools. Here’s what the future holds for video marketing
We’re more effective when we learn from AI instead of tirelessly fighting it. Just ask former world chess champion, Garry Kasparov.
Creating a holistic experience during the buyer’s journey isn’t an easy process; it requires an understanding that not every customer should be treated
Consumers’ emotions greatly influence their transactional behavior. 70% of ’emotionally engaged’ consumers say they spend up to two times or more on brands
Data drives big business. But does it have a place in the third sector? Here’s how Big Data helps nonprofits maximize their real-world
In the beginning, there was Mario, and everybody was happy. Then inflation came along, and while everything from a loaf of bread to a Hyundai
What does today's marketing leader look like? We took our favorite TV characters, mixed them together, and ended up with the modern CMO.
Predictive analytics is a superpower—but without regulation, it could be a consumer’s worst nightmare.
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