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Customer Modeling, Optimove Insights
Always Look For the Giraffes in Your Data
Marketing analytics can sometimes feel like a wilderness. But focusing on the "tallest" piece of data might not always prove useful
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The Perks of Loyalty: Starbucks’ Successful Rewards Program
Ariella Brown | 02.09.2021![](https://postfunnel.wpenginepowered.com/wp-content/uploads/2021/08/5_Skills_Every_Marketer_Should_Have_318_318-110x110.jpg)
5 Soft Skills Every Marketer Should Have
Sarah LeBoeuf | 07.09.2021![](https://postfunnel.wpenginepowered.com/wp-content/uploads/2021/07/3_Creative_Ways_318_318-110x110.jpg)
3 Creative Ways to Reduce Churn
Sarah LeBoeuf | 14.08.2021![](https://postfunnel.wpenginepowered.com/wp-content/uploads/2021/07/PF-ALL318_318-2-110x110.jpg)
The Do’s & Don’ts of Apologizing
Sarah LeBoeuf | 05.08.2021![](https://postfunnel.wpenginepowered.com/wp-content/uploads/2021/05/loyalty_-refferal-programs318_318-110x110.png)