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Optimove Insights

Always Look For the Giraffes in Your Data

Marketing analytics can sometimes feel like a wilderness. But focusing on the "tallest" piece of data might not always prove useful

Pini Yakuel
July 01 2018

Pini Yakuel

Pini co-founded Optimove in 2009 and has led the company, as its CEO, since its inception. With two decades of experience in analytics-driven customer marketing, business consulting and sales, he is the driving force behind Optimove. His passion for innovative and empowering technologies is what keeps Optimove ahead of the curve. He holds an MSc in Industrial Engineering and Management from Tel Aviv University.

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