Customer Modeling, Optimove Insights
Always Look For the Giraffes in Your Data
Marketing analytics can sometimes feel like a wilderness. But focusing on the "tallest" piece of data might not always prove useful
The Perks of Loyalty: Starbucks’ Successful Rewards Program
Ariella Brown | 02.09.2021
5 Soft Skills Every Marketer Should Have
Sarah LeBoeuf | 07.09.2021
3 Creative Ways to Reduce Churn
Sarah LeBoeuf | 14.08.2021
The Do’s & Don’ts of Apologizing
Sarah LeBoeuf | 05.08.2021
