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Beauty is in the AI of the Beholder

Is the new home skin-care AI-powered device, introduced in CES by L’Oréal, the future of customer retention?

Ariella Brown
January 14 2020

Beholder

Among the revelations at this year’s CES was a beauty device developed by L’Oréal’s Technology Incubator called Perso. It combines customization with convenience by enabling consumers to formulate their personalized skincare and cosmetic colors at home.

“L’Oréal is one of the most trusted names in beauty, and with Perso, we are putting personalized technology directly into the hands of our consumers,”  observed Guive Balooch, Head of the  Technology Incubator.

More than skin deep

The model shown at CES was for skincare, though the plan is to extend the device’s capability to customized lipsticks and foundation later on. Artificial  Intelligence allows the system to improve its accuracy as it learns more about the individual’s needs and preferences.

It works through four steps

Skin analysis via an app: User downloads the Perso mobile app and take a selfie. The app then incorporates AI to identify the condition of their skin.

  1. Environmental effects: The analysis incorporates Breezometer’s insight into environmental conditions that affect skin.
  2. Preferences: The user puts her own skincare concerns into the app and can put in her preferences for the skin cream’s texture and hydration, as well.
  3. Customized product, perfectly dispensed: The personalized formula that is created based on that data is then released from the device in singles doses with the option to close the top for taking some cream to go.

Future vision

Consumers are bound to be captivated by conveniently customized cosmetics. But they will have to wait until 2021 to purchase the device. Until then, we don’t even know what it will cost. But it sure seems like the future of customer retention is getting more and more exciting.

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