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5 Festive Tips to Celebrate Your Customers’ Birthdays

Be succinct, show urgency but keep it funny, and personalize it as much as possible. Our third article on your way to become a marketing email authority

Shefa Weinstein
March 20 2019

Shefa Weinstein

Shefa Weinstein learned to code in high school as a bored teenager. She went on to found her own Web development company and then a startup company. After spending time as VP Product in the high-tech scene, she became GM at DynamicMail, which was acquired by Optimove. Shefa now leads the DynamicMail team as well as starting a new email marketing agency within Optimove.

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