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Analysis

When Brands Take a Stand, They Have to Be Able to Back it Up

Brands should be bracing for those who question their political stand. See how Gap Inc. handles it

Ariella Brown
June 30 2020

Ariella Brown

Ariella holds a PhD in English and started out teaching writing. She then shifted to writing professionally with a focus on marketing and tech. She's written on 3D printing, AR, big data, analytics, blockchain, digital currency, supply chains, sustainability, VR, and all kinds of interesting innovations. Her work has been featured in Adweek, CFO, CoinDesk, DMN, Dice Insights, EBN, Forbes, Information Week, 3D Printing Industry, EE Times, and Techopedia, among other publications.

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