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The North Face Marketing Strategy — Overcome Challenges with Human Connections

By prioritizing brand authenticity over gimmicks, The North Face was able to survive a genuine marketing crisis when it emerged

Marshall Lemon
April 25 2020

Marshall Lemon

Marshall Lemon is a writer, editor, librarian, and game designer. As the Content Marketing Manager at Fluid PR Group, he helps businesses craft engaging stories within the context of well-researched industry data. He lives in London, Ontario with his wife and two adorable puppers.

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