Featured
What Is Customer Retention Rate & Why Should You Care?
Your CRR is like a business insurance policy. Staying on top of retention rates is the way to ensure a promising future and to prevent a surprise downfall
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4 CRM Lessons from ‘Emily in Paris’ Season 2
What marketers can learn about managing customers from this binge-worthy Netflix show
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Losing Your Best Customers to Churn? Change the Way You Reward Them
A strategic approach to rewarding them can keep your best customers coming back for a long time to come
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Why Companies Are Focusing More On Hiring Retention Specialists
Customer acquisition can be an expensive and uncertain game. Learn why companies are hiring retention specialists to keep customers engaged and drive growth
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How Generational Differences Shape Your Retention Marketing Strategy
In this 2-part series, we’ll take a look at some tactics to help shape a winning retention marketing strategy according to generation
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How Smart About CRM Are You?
There are CRM marketers who are smart. And there are marketers who are SMART about CRM
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Churn Prediction: How Marketers Can Plan for Lost Customers In Advance
What can marketers do to predict and address customer churn in advance?
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How to Lose a Customer in 10 Days
"Make new friends but keep the old. One is silver; the other is gold." These internet service providers can take a page from Girl Scout's book
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How to Create A Reactivation Plan of Value
Getting a lapsed customer back on board is the first step toward considering them “reactivated.” The question is: Where do you go from there?
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The Do’s and Don’ts of Relationship Marketing
Relationship marketing is crucial for almost any digital business, but as in real life, relationships require hard work
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