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Is Your Company Faux-Customer Centric?
Whether you operate within the B2C or B2B landscape, adopting a customer-centric approach to business is all but essential by today’s standards
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Analyzing Retention Rate for Subscription-Based Businesses
One of the biggest draws of running a subscription-based business is that you’re guaranteed to collect recurring payments from your satisfied customers
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Measuring Customer Retention: Five Magical Metrics to Demystify ROI
Why do many marketers neglect to measure customer retention? Because it's tricky! Here are 5 metrics — complete with formulas — to demystify this matter
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